Pepsi Launches New Music Platform "Out of the Blue" To Debut During the 57th Annual Grammy Awards®
Grammy® Nominated Artist Charli XCX and Multi-Platinum Selling Artist Fall Out Boy to Appear in TV Spots during CBS Broadcast Kicking-off "100 Days" Contest Giving Fans a Chance to Win Pepsi Curated Music Experiences Every Day
PURCHASE, N.Y., Feb. 4, 2015 /PRNewswire/ -- Pepsi has always had a rich heritage in music and today the brand is taking it to a whole new level with the introduction of its new music platform "Out of the Blue." Pepsi knows that fans want more than a listening experience and "Out of the Blue" delivers by uniting fans around unbelievable, once-in-a-lifetime music experiences that they can only get from Pepsi; bringing them closer to the artists they love at the biggest music events across the country.
Pepsi Out of the Blue launch video with Fall Out Boy, Charli XCX and Jhene Aiko
Charli XCX on the set of her Pepsi "Out of the Blue" commercial at Paramount Studios
Fall Out Boy on the set of their Pepsi "Out of the Blue" commercial at Rainbo Records
Jhene Aiko on the set of Pepsi's "Out of the Blue" commercial at Rainbo Records
Starting on Grammy® Sunday, February 8, and continuing for a total of 100 days, Pepsi will award a fan each day with the music experience of a lifetime. Through May 18, one lucky winner will be chosen to receive a flyaway trip for them and three guests to an upcoming major music event with "Out of the Blue" experiences ranging from backstage passes, premier seats at a show, artist meet and greets, access to rehearsals and sound checks, and more. A sampling of some of the events and concerts include music experiences with SXSW and a VIP experience at the 2016 Grammy Awards. Fans become eligible for a chance to win by following @Pepsi on Twitter, snapping a photo of any Pepsi™ beverage product and posting it to Twitter with #OutoftheBlue. Additionally, Pepsi will release exclusive behind the scenes videos capturing "Out of the Blue" moments from artists and music events. By entering the sweepstakes, fans will be able to unlock new videos each week on the "Out of the Blue" web site, which will be hosted on pepsi.com.
"Music has always been a critical element of Pepsi's DNA," said Eric Fuller, Director, Pepsi Marketing. "We've launched 'Out of the Blue' to amplify our role in music culture and unite fans around incredible music experiences, which really speaks to our Live For Now mindset."
In addition, "Out of the Blue" has teamed-up with Grammy nominated artist Jhene Aiko to participate as "Out of the Blue Correspondent." Jhene will be exciting consumers by creating unique content for the first phase of Pepsi's new platform, including artist interviews and behind-the-scenes access at shoots, events and more. She will also help generate excitement and awareness through Pepsi's social media channels as well as making appearances at events throughout the campaign.
Media supporting "Out of the Blue" will feature multiple television spots which will begin airing on Sunday, February 8 during the 57th Annual Grammy Awards® broadcast on CBS. At least two of these "Out of the Blue" campaign spots feature previous Grammy nominee Fall Out Boy and current Grammy nominee Charli XCX.
As part of the brand's partnership with the 57th Annual Grammy Awards® and its overall longstanding relationship with the program, the Grammys and Pepsi will also release a variety of videos on Grammys night highlighting nominees' careers and their journeys to the Grammy stage including: HAIM, Bastille, Eric Church, Brandy Clark and Sam Smith.
For more information on "Out of the Blue," visit pepsi.com and follow @Pepsi on Twitter.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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