Peanut Butter & Co. and Stonyfield Announce Nutty Sweepstakes

NEW YORK, Jan. 25, 2012 /PRNewswire/ -- Peanut Butter & Co. and Stonyfield Organic are pleased to announce a month-long online promotion, the Nutty About Yogurt Sweepstakes!

(Logo: http://photos.prnewswire.com/prnh/20110222/NY52730LOGO )

The two companies have engaged six food bloggers to develop new breakfast recipes using peanut butter from Peanut Butter & Co. and yogurt from Stonyfield Organic.  From Friday, January 13, 2012 to February 13, 2012, consumers are invited to vote for their favorite recipe at www.NuttyAboutYogurt.com.  The blogger whose recipe gets the most votes will receive $1,000.  Consumers taking part in the promotion will be entered into a sweepstakes – 5 random winners will receive a prize pack containing products from Peanut Butter & Co. and Stonyfield valued at $100.

In addition, the first 20,000 people that vote will also receive $1.00-Off coupons from both companies.

The participating bloggers and their recipes are:

"We thought this promotion would be a perfect way to start off the new year.  So many people are making commitments to eat better.  Breakfast is an integral part of a healthful diet, and combining wholesome ingredients like products from Peanut Butter & Co. and Stonyfield is an exciting way to get people thinking about breakfast in a new way," said Peanut Butter & Co.'s Founder & President Lee Zalben.

The Nutty About Yogurt promotion is part of a yearlong breakfast-focused initiative by Peanut Butter & Co. called "Build a Better Breakfast with Peanut Butter," which it developed in partnership with the National Peanut Board, which represents America's peanut growers.  Peanut Butter & Co. products are made exclusively with USA-grown peanuts.

About Peanut Butter & Co.
Peanut Butter & Co. began in 1998 as a cozy little sandwich shop in Greenwich Village, NYC and is one of the fastest growing natural/specialty food companies in the US.  The Company's  ten varieties of all-natural, flavored peanut butter are available in over 15,000 supermarkets and specialty retailers, and Dark Chocolate Dreams, the Company's chocolate flavored peanut butter is the #1 selling all-natural chocolate nut spread in the country (Source: IRI).  Peanut Butter & Co.'s products are made exclusively from USA-grown peanuts.  Find out more at www.ilovepeanutbutter.com and www.facebook.com/PeanutButterCo and www.twitter.com/PeanutButterCo

About Stonyfield Farm
Stonyfield, celebrating its 28th year, is the world's leading organic yogurt company. Its certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 200,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the C02 emissions generated from its facility energy use. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth. For more information about Stonyfield Farm, its products and initiatives, visit www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield and @StonyfieldBiz, and on Facebook www.facebook.com/StonyfieldFarm.

Contact: Maria Steinberg (212) 757-3130 ext. 103
[email protected]

SOURCE Peanut Butter & Co.

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