Peach & Lily Partners With Macy's To Open Second Brick And Mortar Store In California

ARCADIA, Calif., June 24, 2016 /PRNewswire/ -- Korean online beauty leader, Peach & Lily, is opening its second brick and mortar store within Macy's Santa Anita in Arcadia, California on June 24th. This is following their first store launch within Macy's Flushing in New York last November, further expanding the reach of the Korean beauty phenomenon.

"We are so excited to be able to introduce Korean skincare to a much wider audience through our partnership with Macy's," said Alicia Yoon, founder of Peach & Lily. "Having a dedicated presence in a national department store allows us to further our mission of providing the best skincare advice and products to everyone."

The 176 square foot Peach & Lily SHOP-IN-SHOP store will be located next to the entrance to Macy's Westfield Santa Anita. It will be merchandised with a rigorously curated selection of the best Korean skincare brands exclusively selected by Alicia Yoon, including new-to-market brands like Kicho, Lagom, and 24/7.

"Macy's is committed to providing the latest and greatest in skincare and beauty to our customers," said Shanna Husbands, SW VP Regional Cosmetic Merchandise Director for Macy's. "We are delighted to partner with Peach & Lily to give our guests access to products from a niche category that's rapidly increasing in curiosity and demand."

The Peach & Lily SHOP-IN-SHOP store will also feature high-tech elements and a unique shopping experience with products organized by latest trends and spotlighted routine steps. The store will be an all-immersive experience, showcasing the best of what Korean beauty has to offer, edited by Korean beauty expert and licensed esthetician, Alicia Yoon. 

About Peach & Lily
Peach & Lily, the number one beauty retailer in the rapidly growing Korean beauty space in the United States, is credited with bringing many Korean beauty trends stateside and making them more widely available in the United States. The site, founded by entrepreneur, Alicia Yoon, defines the way consumers discover, access, and shop for the best beauty products coming out of Asia. Peach & Lily functions as a portal for Asian beauty by editing the vast selection of products available in Korea, then offering only the best-in-breed skincare and color cosmetics.  

SOURCE Peach & Lily

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