Payment Vendors Find Success in the Social Shopping Ecosystem, Pyramid Finds

CAMBRIDGE, Mass., Nov. 21, 2011 /PRNewswire/ -- Increased adoption of mobile devices paired with the rise of location-based services (LBS) and social networks are dramatically changing the way consumers interact and look out for their shopping needs. For payment vendors, more proactive participation in the social shopping ecosystem paired with the integration of offers and micropayments is the key to success, according to Jose Magana, Practice Leader on Mobile Payments and Banking and Consultant behind Pyramid's new Mobile Commerce Landscape Insight Pack.

Mobile Commerce Landscape Insight Pack is a new research service that combines extensive database resources with high-level expert analysis to enable payment vendors to identify and exploit new telecom revenue opportunities in mobile payment and banking. The Mobile Commerce Landscape Insight Pack offers analysis on current trends and best practices in mobile payments in emerging and developed markets. It includes up-to-the-minute data and market forecasts, an in-depth research report and a live session with a Pyramid Consultant, giving quick and direct insight into key trends.

To learn more, download a sample of the report and its excel template here.

"LBS and social networks have changed the landscape of both online and offline shopping since the majority of decisions made by mobile consumers and businesses have both a location and a social context embedded," Magana says. Payment vendors who are able to take advantage of this growing ecosystem will reap the benefits through the acquisition of future clients and retention of current ones, in addition to being able to promote their brand in the offline shopping environment. "Payment vendors who take a proactive approach will find success through revenue generation and diversification, while maintaining a competitive advantage in this rapidly growing mobile social marketplace," he adds.

Jose Magana discusses Pyramid's Mobile Payments/Mobile Banking Practice here.  

Mobile Commerce Landscape Insight Pack is priced at $6490 and available for purchase online or through email at [email protected].

Industry Insight Packs are the latest addition to Pyramid's product portfolio. For more information on how Pyramid delivers strategic value to service providers and technology suppliers in the mobile commerce space through custom consulting services, download the Mobile Payments/Mobile Banking toolkit.

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.

The Light Reading Communications Network (www.lrcn.com) combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information.

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SOURCE Light Reading Communications Network