PAX Labs, Inc. Announces Fashion Retail Partnership With Notre Shop Chicago

Leading Vaporizer Innovator Partners with Upscale Chicago Menswear & Lifestyle Boutique

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Jul 28, 2015, 09:02 ET

SAN FRANCISCO, July 28, 2015 /PRNewswire/ -- Continuing to establish itself as the premier developers of vaporizers, PAX Labs, Inc., today announced a partnership with Notre Shop in Chicago, upscale menswear and lifestyle boutique. As part of the collaboration, PAX will be entering the fashion retail store category in Chicago. The Notre Shop will now be carrying the recently introduced PAX 2, the most innovative vaporizer yet.

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The fashion retail store partnership extends PAX 2 awareness by reaching style-savvy consumers. With its sleek design and superior technology, PAX 2 fits seamlessly into the fashion retail channel, offering these consumers a new way to experience the most intelligent, premium and highest performing vaporizer.

"In line with our pursuit of the most considerate and innovative design, the new PAX 2 remains unparalleled in its market and we're thrilled to see a personal item like this being offered alongside our highly thought-out curation of products that push the boundaries of a gentleman's everyday carry. The Chicago market will be pleased with the release of this product and the customer experience we can offer alongside it," said Rob Wilce, Cofounder of Notre.

"Entering the fashion category is not an expected path for vaporization brands. However, PAX 2's sleek design and best-in-class performance reflect well a modern man's lifestyle," said Richard Mumby, chief marketing officer of PAX Labs, Inc. "We see great opportunity for collaboration across the fashion industry. We've developed retail partnerships with leading outlets, fashion sponsorships and collaborations to introduce and contextualize our product."

In celebration of this collaboration, PAX and Notre Shop Chicago are co-hosting an invite-only launch event at the Notre Shop store – 5202 N. Clark Street this Thursday, July 30, from 7-10 p.m. – featuring a live DJ set by Mano, open bar and hors d'oeuvres by Limelight Catering, and complimentary engraving for PAX 2 purchases.

PAX 2 retails for $279.99 is available for purchase online at www.PAXvapor.com and at select stores nationwide, such as Notre Shop Chicago.

About PAX Labs, Inc.
Founded in 2007 by two Stanford Design Masters program graduates, San Francisco based PAX Labs (formerly known as Ploom, Inc.) is leading the reinvention of the smoking experience with its innovative, premium vaporizers, PAX and JUUL. The company recently launched its PAX 2 vaporizer, the second generation of its PAX product line. The company's impeccable eye for intelligent design led to JUUL winning the gold in the 2014 International Design Awards, recognizing the smart vision and hard work that went into the device creation. For more information, please visit www.PAX.com.

About Notre Shop Chicago
Notre and Notre-shop.com rank high among the landscape of retailers in Chicago - setting themselves apart from typical men's boutiques with the aim to offer their audience a highly curated but still approachable offering of designer and streetwear labels sourced from around the globe. Since founders Michael Jaworowski, Rob Wilce, Jose Villanueva and Andrew Nordstrom opened their North side Chicago boutique in early 2014, the brand has swiftly become one of the authorities of style in Chicago and beyond. With their brick & mortar store and online destination, notre-shop.com, Notre carries high-end lines from age-old favorites in menswear as well as an array of progressive and conversation-worthy streetwear labels driving the conversation in fashion today.

Most recently Complex Media ranked Notre-shop.com one of their "Top 25 Online Stores for Men."

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SOURCE PAX Labs, Inc.