Paul Kadin Joins Novantas; Expands Company Expertise in Digital Marketing for the Banking Industry

NEW YORK, June 23, 2015 /PRNewswire/ -- Novantas Inc., the leader in retail bank marketing and distribution strategy, is pleased to announce that Paul Kadin has joined the company as a Managing Director. Paul – a former executive at Citigroup, Chase, and AOL – will expand and strengthen the company's marketing and distribution capabilities with digital marketing expertise.

Over the past 30 years, Kadin has successfully led branch banking and marketing teams at financial institutions, as well as business development roles at innovative media/ad technology companies. At Chase, Paul oversaw branch banking sales and marketing of one of the largest US regions. As a senior executive at Citigroup, Paul led marketing for retail banking, strategy for the global marketing team, and he successfully introduced new integrated planning disciplines.   Most recently at AOL, Paul led the company to align strategy, product, sales and marketing around five vertical industries: Auto, Tech/Telco, Financial Services, Retail, and CPG.

"Paul is a great addition to our team," says Kevin Travis, Managing Director and Head of the Marketing and Distribution Practice at Novantas. "The banking industry has reached a critical juncture with respect to the marketing and distribution functions. Digital channels are disrupting the marketing and sales funnel in banking, making tried and tested methodologies less effective every day.  Marketing distinctiveness matters more today than ever before.  Utilizing Paul's deep expertise we're developing innovative approaches to help our clients re-conceive their value propositions and differentiate themselves in the digital first world."

"Distribution is now an element of the marketing mix and we're raising CMOs' consciousness about this," added Kadin. "In my career I have been on all sides of this equation, and in my experience the greatest challenge now facing bank marketing is to capitalize on the potential of new digital marketing capabilities to efficiently and effectively engage individual consumers. I'm thrilled to join a team that shares my passion for accelerating marketing transformation in banking, and look forward to further innovating in this space."

About Novantas

Novantas is the industry leader in analytic advisory services and technology solutions for banks. We create superior value for our clients through deep and insightful analysis of the information that drives the financial services industry -- across pricing, product development, treasury and risk management, distribution, marketing, and sales management. For more information, visit www.novantas.com.

SOURCE Novantas, Inc.

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