Patrick Henry Creative Promotions is Proud to Announce Its Partnership With Omni Hotels & Resorts

Partnership Formed to Create Exceptional, One-of-a-Kind Beverage Program

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Dec 06, 2010, 08:00 ET

HOUSTON, Dec. 6, 2010 /PRNewswire/ -- Patrick Henry Creative Promotions, Inc. (PHCP), a full-service food and beverage marketing agency ranked for the sixth consecutive year as "One of the Best Companies to Work for in Texas," is proud to announce it has been retained by Irving, Texas-based Omni Hotels & Resorts to assist with beverage initiatives and strategies. PHCP will be working under the direction of David Morgan, recently appointed as the Vice President, Food & Beverage for Omni Hotels & Resorts.

"We are excited about our partnership with Patrick Henry Creative Promotions to pursue our quest to create one of the best beverage programs in the hospitality industry. We look forward to collaborating with all of our beverage partners to create authentic and impactful programs that complement our brand, increase beverage sales, and most importantly, continue to make our guests' experiences memorable," said David Morgan, Vice President of Food & Beverage for Omni Hotels & Resorts.

One of the first steps in the collaboration of the two companies was the creation of a mission statement to drive the future direction for Omni's beverage program: Omni Hotels & Resorts offers an extraordinary beverage program featuring premium selections tailored to each destination creating a unique interpretation on timeless hand-crafted cocktails along with local brews and a wine list to satisfy a wide range of pallets. We feature authentic local flavors, and fresh indigenous ingredients served by professional bartenders and wait staff trained in both classic and modern mixology.

Planned corporate-wide initiatives for 2011 include: updated beer, spirit and wine specifications; a new beverage menu; seasonal programs; frequent guest events; on-site wine training; implementation of new beverage training guide; and regional initiatives, such as the highly anticipated grand opening of the Omni Dallas Hotel in early 2012.

"We are ecstatic to be working with the Omni team to create a beverage program that will stand out as innovative and first-class," said Patrick Henry, president of Patrick Henry Creative Promotions, Inc.

About Omni Hotels & Resorts

Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on "A Total Departure" to 47 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company's "Power of One" associate empowerment program. The brand is frequently recognized by top consumer research organizations such as J.D. Power and Associates, which ranked Omni as "Highest in Guest Satisfaction Among Upscale Hotel Chains" in its 2010 North America Hotel Guest Satisfaction Index Study(SM).

To get additional information or book accommodations, visit omnihotels.com or call 1-800-The-Omni.

About Patrick Henry Creative Promotions, Inc.

Patrick Henry Creative Promotions, Inc., is a full-service food and beverage marketing agency specializing in marketing, promotions and training to increase overall sales for national hotel and restaurant chains. For more information, please visit www.phcp.com or call 281-983-5500.

SOURCE Omni Hotels & Resorts