Pasta Market size is set to grow by USD 7.75 billion from 2024-2028, Increased demand for instant pasta to boost the market growth, Technavio

NEW YORK, June 4, 2024 /PRNewswire/ -- The global pasta market size is estimated to grow by USD 7.75 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 3.6%  during the forecast period. 

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Key Market Trends Fueling Growth

The global pasta market is experiencing growth due to the increasing popularity of pasta consumption and the demand for locally-sourced ingredients. Mexicans prefer spicy pasta dishes with chilis, while Chinese and Indians opt for Eastern flavor pasta. Italian consumers have a diverse taste for pasta, with regional preferences for dishes like Calabrian Lasagna and pasta with sardines.

In response, pasta manufacturers are introducing new product lines, such as Nuovo Pasta's Tour of Italy Collection, to cater to these regional tastes. Popular pasta flavors include Southeast Asian, Korean, Vietnamese, Chinese, Indian, and halal and kosher options. Consumers are also experimenting with new recipes and sauces at home, leading to increased demand for various pasta varieties. 

The pasta market is experiencing significant growth with increasing consumer preferences for convenience and affordability. Foods and consumes, including pasta, are in high demand due to their versatility and long shelf life. Ready-to-cook and pre-cooked pastas are popular choices for busy individuals and families. Producers are focusing on creating a wide range of pasta types, shapes, and flavors to cater to diverse consumer needs.

Organic and gluten-free pastas are also gaining popularity in the market. The market is competitive, with many brands offering various packaging options, such as stand-up pouches and boxes, to meet consumer preferences. The future looks bright for the pasta industry, with continued growth expected in the coming years. 

Market Challenges

• The pasta market may face challenges due to misleading claims made by some vendors regarding their products' weight, preservative content, and preparation time. Such deceptive advertising can negatively impact consumer trust and lead to lawsuits.
• For instance, The Kraft Heinz Co.'s misrepresentation of Velveeta Shells and Cheese preparation time resulted in a lawsuit in November 2022. These false claims can harm vendors' brand image and potentially hinder market growth during the forecast period.
• In the pasta market, food production and processing are significant challenges. Base ingredients like flour, water, and eggs must be sourced and delivered on time. Organic and local produce are becoming popular, adding complexity to the supply chain. Procurement of raw materials and production processes require careful planning and coordination.
• Carbohydrate-rich pasta varieties cater to diverse dietary needs, increasing the demand for customized production. Quality control is crucial to ensure consistency in taste and texture. Packaging and distribution pose logistical challenges, especially for international markets. Despite these hurdles, the pasta industry continues to thrive, offering a wide range of options to consumers worldwide.

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Segment Overview 

1. Product 
   • 1.1 Dried pasta
   • 1.2 Chilled and fresh pasta
   • 1.3 Canned and preserved pasta
2. Distribution Channel
   • 2.1 Offline
   • 2.2 Online
3. Geography 
   • 3.1 Europe
   • 3.2 North America
   • 3.3 APAC
   • 3.4 South America
   • 3.5 Middle East and Africa

1.1 Dried pasta-  Pasta Market is a thriving business specializing in the production and distribution of various pasta types. Our team sources high-quality ingredients to create authentic Italian pasta dishes. We cater to both retail and wholesale customers, ensuring timely delivery and excellent customer service. Our pasta products are widely popular due to their delicious taste and affordability. We continuously strive to expand our product range and reach new markets, while maintaining our commitment to quality and affordability.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 - 2022)  - Download a Sample Report

Research Analysis

The pasta market caters to the evolving consumer preferences, particularly those leaning towards ready-to-cook foods and health-consciousness. Durum wheat semolina, a key ingredient in pasta production, is rich in B vitamins, iron, and dietary fiber, making it an energy-giving staple. Long shelf life and versatility are other significant factors driving the market's growth.

Western food consumption patterns have favored pasta, with varieties like rigatoni, casarecce, linguini, and fettuccini gaining popularity. The shift towards veganism and plant-based dishes has led to an increase in demand for organic plant-based food products, including organic wheat. Companies focus on meeting these demands by producing a wide range of dried pasta products.

Meat-based food products and meat processing industries have faced growing competition from plant-based alternatives. As a result, pasta production has seen a surge, with whole wheat pasta being a healthier alternative to traditional pasta. Wheat production remains a crucial aspect of the industry, with a focus on sustainable farming practices and ensuring high-quality raw materials.

Market Research Overview

The pasta market is a significant sector in the global food industry, characterized by the production, processing, and distribution of various types of pasta. Pasta is a versatile food item, available in numerous shapes, sizes, and textures, catering to diverse consumer preferences. The manufacturing process involves the use of durum wheat semolina or soft wheat flour, water, and eggs. The pasta is then extruded, shaped, dried, and packaged for retail sale.

Consumers can choose from a wide range of pasta varieties, including spaghetti, penne, fusilli, lasagna, and rigatoni, among others. Pasta is a staple food in many cultures, particularly in Europe and the Mediterranean region, and is often served with sauces, gravies, or as a side dish. The market for pasta is expected to grow due to increasing consumer awareness of its health benefits and convenience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Dried Pasta
• Chilled And Fresh Pasta
• Canned And Preserved Pasta
• Distribution Channel
• Offline
• Online
• Geography
• Europe
• North America
• APAC
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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