Parks Associates: Only 33% of cord cutters plan to use paid OTT services as a pay-TV substitute

Amazon, Dish, PBS, TiVo, and more to speak at Parks Associates' inaugural conference on OTT, pay TV, and digital media

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Oct 25, 2018, 08:40 ET

DALLAS, Oct. 25, 2018 /PRNewswire/ -- Video OTT and pay-TV research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services. Among households that have made pay-TV changes in past 12 months, one-third of cord cutters and 10% of switchers or cord shavers plan to use paid OTT services as a substitute or alternative for pay TV. The research firm will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at its inaugural Future of Video: OTT, Pay TV, and Digital Media conference, December 10-12, in Marina del Rey, California.

Parks Associates: Influence of INternet Video Services on Decision to Make a Pay-TV Change

"The primary driver for pay-TV cancellation and downgrades continues to revolve around pricing and perceived value. While some consumers consciously plan to use OTT video services to address the absence of pay-TV content, most consider each offering on its own merits," said Brett Sappington, Senior Director, Research, Parks Associates. "The deeper issue is in the influence that OTT video services have on what consumers consider to be a 'good' value. When video services with good quality are available for under $15, it forces operators to justify an $80 pay-TV bill."

Keynotes:

Julie DeTraglia, VP, Head of Research, Hulu
John Penney, EVP, Consumer Business Development & Strategic Partnerships, 20th Century Fox

Speakers include:

Arun Bhikshesvaran, CMO, MediaKind
Chris Carey, Chief Revenue Officer, Head, Business Development & Strategy, Verizon Digital Media Services
Ryan Curry, Head, Tech and Innovation, Combs Enterprises
Mrugesh Desai, Head, Solutions Engineering, Accedo
Alex Drosin, Chief Commercial Officer, Massive
Joel Fineman, Director, Publisher Development, Premion, a division of TEGNA
Kristen Finney, EVP, EMEA TVD, Fox
Anil Jain, EVP, Strategic Alliances, Brightcove
Virginia Juliano, CEO & Founder, CobbleCord
Jennifer Koester, Director, Telco and Video Distribution Partnerships, Google
Liz Moothart, Senior Director, Marketing, Ellation
Colleen Moraghan, SVP, Data Solutions, 605
Tom Munro, CEO, Verimatrix
Nandhu Nandhakumar, SVP, Office of the CTO, LG Electronics / LG Technology Center of America
Barry Nolan, CMO, SWRVE
Colin Petrie-Norris, CEO, XUMO
Jen Prenner, GM, Amazon Fire TV, Amazon
Dan Reich, SVP, Multiplatform Product Strategy & Development, Viacom International
Victoria Ruff, Director, Sales & Partner Solutions, BrightLine
Paul Stathacopoulos, VP, Strategy & Execution, TiVo Corporation
Stephen Strong, VP, Strategic Partnerships, Newsy
Benjamin Vallat, VP, Business Development and Strategic Partnerships, Twitch
Mitch Weinraub, Director - Advanced Video Products, Dish / AirTV
Don Wilcox, VP, Multiplatform Marketing & Content, PBS

Future of Video provides insights on viewer behaviors and preferences and the challenges for the video industry in meeting the expectations of today's connected consumers. Sessions highlight in-depth consumer and industry research on OTT services, value of content, technology innovations, and best strategies for building successful video services.

Sponsors include MediaKind, TiVo, Massive, and Premion.

To schedule an interview with an analyst or to request specific data, contact Julia Homier at [email protected], 972-996-0214.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video: OTT, Pay TV, and Digital Media features new consumer research and insights on the changing video and digital media markets. For over twenty years, Parks Associates has been studying the connected CE and video industries, tracking the rise of OTT services, growth rates for broadband video services, device ownership, and consumer perceptions and adoption of new video services.
www.fov2018.com

Media Contact:
Julia Homier
Parks Associates
972-996-0214
[email protected]

SOURCE Parks Associates