Parks Associates' Future of Video: OTT, Pay TV, and Digital Media Addresses Shifting Consumer Video Service Market

Research firm reports the average Netflix subscriber has had the service for over 50 months

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Sep 10, 2020, 08:43 ET

DALLAS, Sept. 10, 2020 /PRNewswire/ -- Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from analysts and industry leaders on the key factors and market drivers necessary for success in the competitive and changing landscape of online video. The research firm notes that US consumers continue to access OTT content at all-time high levels, but OTT service churn remains high. The conference will focus on strategies to engage and retain subscribers so they do not migrate to competing services.

Parks Associates: Average Subscription Duration of OTT Services

"Viewer loyalties are shifting as subscriptions to traditional pay-TV services decline," said Steve Nason, Research Director, Parks Associates. "The average Netflix subscriber has had the service for over 50 months, and while Amazon Prime Video and Hulu also have foundational status as must-have services, all other services have much shorter subscription histories. Newer services such as Disney+, Apple TV+, HBO Max, and Peacock, plus an expanding CBS All Access, are all making a strong push to be part of the core OTT service stack for US households. At Future of Video, we will examine the factors that drive subscriber loyalty and long-term engagement with OTT services."

At Future of Video, Parks Associates highlights in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building successful video services.

Speakers:

Lisa Aussieker, VP Marketing and Communications, MediaKind
Andrea Clarke-Hall, Vice President of Business Development, Tubi
Christopher Dean, GM, Media & Entertainment, Vlocity
Mary Kay Evans, VP Marketing, Verizon Media
Bob Leighton, SVP, Liberty Global
Stefanie Meyers, Senior Vice President Distribution, Starz
Erick Opeka, President, Digital Networks, Cinedigm
Damian Pelliccione, Co-Founder & Chief Executive Officer, Revry
Renata Paulino Policicio, VP, Research and Insights, ESPN
Marty Roberts, CEO & Co-Founder, Wicket Labs
David Sanderson, CEO, Reelgood
Jen Taylor, VP Digital Audience Development, A&E Networks
Mark Young, Senior Vice-President, Global Strategy, Business and Corporate Development, Fandango

The conference agenda includes the following topics and sessions:

New Trends in Video
Next Phase in the Streaming Wars
The Next Big 3 in OTT
Evolution of Pay TV
Finding Success: Retention, Distribution, and Aggregation
Age of Video Aggregation
The Path Forward for OTT Services with Aggregation
Retention and Churn in OTT
Data and Decision Making in Video Services
New Business Models and Distribution Strategies
Rise of Ad-based OTT Services
OTT Partnerships: Key to Success
Navigating a New World: COVID-19 Impact on Video Viewing
Moving Forward: COVID-19 Impact on Live and Sports

Registration is open, and media are invited to attend. For more information, contact Rosey Ulpino, [email protected], 972.996.0233.

About Future of Video: OTT, Pay TV, and Digital Media
Parks Associates' Future of Video: OTT, Pay TV, and Digital Media examines consumer research and key industry topics impacting digital entertainment, OTT video, and online streaming services, with new consumer research and insights on the changing video and digital media markets. For over thirty years, Parks Associates has been studying the connected CE and video industries, tracking the rise of emerging services, growth rates for broadband, device ownership, and consumer perceptions and adoption of new video services.

For more information, visit www.futureofvideo.us or connect at @video_future.

Media Contact
Rosimely Ulpino
Parks Associates
972.996.0233
[email protected]

SOURCE Parks Associates