Parks Associates: 25% of US Broadband Households Intend to Purchase a Smart Appliance in the Next Six Months

International research firm and industry experts to address adoption of new smart home technologies and connected devices at industry event

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Parks Associates

Feb 07, 2022, 08:40 ET

ORLANDO, Fla., Feb. 7, 2022 /PRNewswire/ -- New consumer research from Parks Associates shows steady purchase intentions for smart appliances and continued growth for smart energy and lighting products, setting the stage for robust panel discussions during Design & Construction Week (the co-located International Builders' Show® and Kitchen & Bath Industry Show®) in Orlando this week.

The international research firm's just-released fourth-quarter 2021 data shows that 25% of US broadband households plan to buy a smart appliance in the next six months, including 15% who plan to buy a smart refrigerator. Almost one-third plan to buy a smart light bulb (32%), smart plug (30%), and/or a smart thermostat (29%).

At Design & Construction Week, Parks Associates will lead industry executives in discussions on consumer attitudes and behaviors towards new smart home technologies and connected devices. Hosted in collaboration with smart appliance and energy solutions leader LG Electronics, the sessions will highlight Parks Associates' latest data on smart appliances, energy management solutions, and green tech and their impact on modern living for consumers.

"Consumer demand for greater control in the home extends to multiple devices and use cases in the home, including their energy consumption and its impact on costs, comfort, and convenience," said Elizabeth Parks, President and CMO, Parks Associates. "Our latest research shows more than one in five US internet households now own a smart appliance, and purchase intentions have held steady at roughly one-fourth of households over the past few years."

Sam Kim, President of Home Appliances at LG Electronics USA, thanked Parks Associates for leading the sessions at IBS-KBIS to explore the trends shaping the smart home ecosystems and driving consumer demand for the next generation of connected solutions. "Homebuilders and kitchen designers alike will benefit from insights from industry experts on a range of key topics, from connectivity and smart home tech trends to the important focus on energy management and sustainability," he said.

Sessions, held Feb. 8-9 on the KBIS show floor (in LG Booth W2029), feature Parks Associates research insights from Elizabeth Parks and Jennifer Kent, VP, Research, along with industry leaders sharing their vision of the connected home:

State of the Smart Home
MDU Smart Apartment Scaling Up
Meeting Consumer Demand for Energy-Efficient Solutions
Design for Modern Living: Connectivity Driving New Trends
Smart Appliances: User Experience and Home Services
Modern Living: Consumers, Energy, and Sustainability

Panelists:

Brent Corn, VP, Sales and Alliances, IOTAS
Julie Faupel, Founder and CEO, REALM Global
Patrick "P.G." Gall, Head, Channel Development, Orro
Rod Gower, Senior Regional Manager, Signature Kitchen Suite and LG Builder
Brad Grovich, Head, Professional Wholesale Partners, Industry Partnerships, Google
Mason Hall, Director, Marketing, Smart Water Technology, Moen
Carley Knobloch, Smart Home Expert
Jennifer Mallett, CEO, Level Up Your Home
Alisha McFetridge, Founder, RainStick
Michael Mendoza, Senior Director, Platform Business Development, LG Electronics USA
Peter Furfaro, Senior Go-to-Market Director, LG Electronics USA
Madison Saab, Channel Manager, Builder Program, Alarm.com
Bruce Sher, Director, Home Energy Business Development, LG Electronics USA
Heather Sidorowicz, President, Southtown Audio Video
Cory Sorice, SVP, Chief Innovation Officer, Masonite
Brandt Varner, VP, Home Appliance Product Management, LG Electronics USA
Sean Veit, VP, Product Management, GE Lighting, a Savant Company

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and SMB markets. For more inlease visit http://www.parksassociates.com

Contact:
Rosey Sera
Parks Associates
972.490.1113
[email protected]

SOURCE Parks Associates