Parents Would Rather Clean the Bathroom, Get a Cavity Filled Than Pack Lunchboxes, According to New Survey from Juicy Juice

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Oct 05, 2023, 10:07 ET

The 100% juice brand is encouraging parents to let their kids call the shots on what goes into the lunchbox in new JJFriYAY Lunch Challenge on social media, aiming to combat lunchbox fatigue

STAMFORD, Conn., Oct. 5, 2023 /PRNewswire/ -- Parents, when was the last time your child's lunchbox came home from school completely full? Or did you pack the same apple every day for a week just for it to come home untouched on Friday? You're not alone. A new survey from 100% juice brand Juicy Juice revealed that nearly 3 in 4 (72%) parents say their child's lunches often come back from school uneaten, which is particularly hindering considering a quarter (26%) of parents say packing a lunchbox is their least favorite chore. That, combined with nearly one in three (29%) parents saying they would rather clean the bathroom and nearly one in five (17%) saying they would rather get a cavity filled instead of packing a lunchbox, means parents need a lunchbox break.

Juicy Juice 100% juice has launched a new JJFriYAY Lunch Challenge asking parents to outsource lunchbox packing to their kids to put a stop to lunchboxes coming home from school full. Every Friday in October, starting October 6, parents are challenged to let their kid call the shots on what goes in their lunchbox, and post the unique results on social media. At the end of the month, one grand prize winner will receive a $10,000 grocery grant to go towards a year's supply of groceries, plus a supply of 100% juice.

"Parents are feeling the lunchbox fatigue at this point in the school year and seeking inspiration on what to pack that their kids will actually eat, so we're going straight to the source and asking the kids," said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. "While this will surely yield some unconventional lunches, the ultimate goal is to take the pressure off parents and put some fun into an otherwise unfavored chore."

Parents can enter the JJFriYAY Lunch Challenge by uploading a photo, video or story of their child's lunch picks on Instagram, TikTok, Facebook and X (formerly Twitter), tagging and following @JuicyJuiceUSA and using #JJFriYAYSweepstakes. Follow along with JJFriYAY Lunch Challenge on Instagram and TikTok. See full rules at JuicyJuice.com/JJFriYAY.

As the lunchbox staple that both parents and kids have agreed upon for more than 40 years, Juicy Juice 100% juice provides one cup of fruit per 8 ounce serving, like eating an apple. It has no sugar added, no artificial sweeteners, and no high fructose corn syrup. Juicy Juice 100% juice comes in a variety of flavors and sizes making it the perfect lunchbox staple that kids will never leave untouched. Visit JuicyJuice.com to find a retailer near you.

Survey Methodology

The survey was conducted by Pollfish in September 2023 to 1,000 US-based parents who pack lunches for their child(ren), aged 4 – 8, for school or daycare.

About Harvest Hill Beverage Company

Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is a leading 100 percent kids' juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com.

SOURCE Juicy Juice