Panini America Reaches Exclusive Multi-Year Trading Card Agreement With The University Of Oregon
University of Oregon exclusive partnership with Panini gives trading card manufacturer exclusive rights to use team marks and logos on the company's trading card products across all sports
IRVING, Texas, Dec. 15, 2014 /PRNewswire/ -- Panini America, (www.paniniamerica.net), the world's largest sports and entertainment collectibles company, announced today that it has reached an exclusive multi-year trading card agreement with The University of Oregon that will allow the company to use the schools' team logos and university marks in its trading card products for college specific trading card sets as well as Panini's professionally licensed products for the NBA, NFL, NFL Players Inc. and MLBPA. The deal was negotiated on behalf of the University of Oregon by Atlanta-based Fermata Partners, which recently announced a licensing agreement with the school.
As part of the agreement, Panini will produce a number of University of Oregon-only trading card collections throughout the agreement featuring prominent athletes that have played for the University of Oregon across all sports, as well as famous alumni.
"As the College Football Playoff nears, we are excited to announce the University of Oregon as an exclusive Panini partner. The Ducks have such a dynamic brand and we look forward to representing that and producing compelling trading card products for Oregon fans and all college sports fans," said Mark Warsop, Panini America CEO.
The University of Oregon is the latest school to sign on as an exclusive trading card partner of Panini joining more than 225 other universities including the University of Texas, University of Georgia, University of Kentucky, University of Miami, Baylor University, Mississippi State, and Kansas State University.
"Panini's strong commitment to distribution and marketing coupled with their ability to producing compelling trading card products for their partners make them an ideal partner to work with the University of Oregon," said Matt Dyste, the University's Director of Marketing & Brand Management. "We look forward to working with Panini to help continue to expand the University of Oregon brand on a national level and within the trading card category."
Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL Players, MLBPA and FIFA World Cup. The company also has exclusive relationships with USA Baseball, USA Basketball and U.S. Soccer. In addition, Panini also has relationships with the Naismith Memorial Basketball Hall of Fame, The Pro Football Hall of Fame and the National Baseball Hall of Fame, and owns exclusive entertainment licenses with Disney and more than 600 global licenses with other sports and entertainment properties.
ABOUT PANINI:
The Panini Group, established more than 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for MLBPA, NBA, NFL, NHL, FIFA, USA Baseball, Disney, Nickelodeon, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net, www.paninigroup.com or www.paniniamerica.wordpress.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.
Media Contact:
Tracy Hackler, Panini America
214-552-3475
[email protected]
Photo - http://photos.prnewswire.com/prnh/20141215/164435
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SOURCE Panini America
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