Pandora Unveils Mazda as Latest Brand to Join Extensive Line-Up of Automotive Partners

OAKLAND, Calif., June 6, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, today announced that Mazda has joined the growing roster of major car manufacturers who have announced plans to integrate Pandora into the radio of their vehicles. Mazda models that will feature Pandora are expected to be available at dealers beginning in the fall of 2012. The Mazda in-dash entertainment system will support hallmark Pandora functions such as thumbs-up, thumbs-down and track skip; In-car connectivity is made possible via a paired iPhone running the Pandora application.

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Pandora Chief Marking Officer, Simon Fleming-Wood said, "With more than 100 million registered smartphone users and partnerships with 19 automotive brands, Pandora is well on its way to becoming a standard part of the in-vehicle experience. We are thrilled to welcome new automotive partners like Mazda who are key in helping us deliver the future of radio to people in one of the most popular venues for radio listening – the car."

To date, Pandora has announced partnerships with a total of 19 automotive brands and seven aftermarket manufacturers to offer personalized radio via the in-dash entertainment system using the connectivity of a smartphone. There are more than 50 models that feature Pandora currently available at dealerships with additional models expected in 2012.

ABOUT PANDORA
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.  www.pandora.com

SOURCE Pandora Media, Inc.

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