PANDORA Jewelry Teams Up with National Sports Correspondent Anita Marks to Reach Women Football Fans
COLUMBIA, Md., Oct. 30, 2014 /PRNewswire-USNewswire/ -- PANDORA Jewelry announced today a partnership with national football correspondent and analyst Anita Marks. A former professional women's football player, Marks is the host of "The Anita Marks Show" on NBC Sports Radio, as well as a sports analyst/commentator for CBS Sports and The Bleacher Report, and a member of the New York Giants broadcast team. Known as one of the best quarterbacks to have ever played women's professional football, Marks is considered to be a pioneer for women in sports.
The partnership between PANDORA and Marks will include event sponsorships, in store appearances, as well as social media amplification and contribution to PANDORA's social media platforms. Marks joins the MLB Network's Heidi Watney as a PANDORA brand U.S. ambassador, as well as actress, Alyson Hannigan; country music artist, Kellie Pickler; champion figure skater, Gracie Gold; and celebrity stylist, Cristina Ehrlich; among others, to promote PANDORA's collection of affordable, hand finished jewelry designs.
In April 2014, PANDORA and the National Football League (NFL) introduced a collection of PANDORA charms to represent each of the League's 32 teams. The collection is available at PANDORA stores across the U.S. as well as online at www.NFLShop.com and in select stadium shops.
"Our consumers have embraced the NFL collection as an opportunity to celebrate their favorite team all year-round," said Keshia Holland, Director Public Relations and Online, PANDORA, Americas. "Anita has broken ground for so many women in sports, both on and off the field, and we are thrilled to work with her to reach those passionate football fans."
A 13-year veteran of sports talk radio, Marks began her career in Miami, Fla. In 2006, Marks made her way to Baltimore, Md., where her afternoon drive show was simulcast for four years on Comcast Mid Atlantic Sports Network. Marks joined WFAN in New York in 2010 and served as a host and reporter for shows on WFAN and Sirius XM. As a professional women's football player, Marks quarterbacked for the Miami Fury for four years and the Florida Stingrays for one year.
"As a life-long football fan, I'm delighted to partner with a brand that's speaking to women who love sports," said Anita Marks. "Whether I'm talking football at work or going out for a night on the town, PANDORA's collection of jewelry designs offers hundreds of options that allow me to express my own style."
The partnership between PANDORA and Anita Marks will last through July 31, 2015.
About PANDORA
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 10,000 points of sale, including approximately 1,100 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 9,000 people worldwide of whom 6,800 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information, please visit www.pandoragroup.com.
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SOURCE PANDORA Jewelry
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