PANDORA Jewelry Teams Up with Heidi Watney of MLB Network to Continue Reaching Women Sports Fans

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Sep 18, 2014, 10:57 ET

COLUMBIA, Md., Sept. 18, 2014 /PRNewswire-USNewswire/ -- PANDORA Jewelry announced today a partnership with MLB Network personality Heidi Watney. The sportscaster is a host of the daily regular season highlights show "Quick Pitch," and frequently appears across MLB Network's studio programming.

MLB Network host, Heidi Watney, at the PANDORA Jewelry Lounge at Mercedes Benz Fashion Week. (PRNewsFoto/PANDORA Jewelry) (PRNewsFoto/PANDORA Jewelry)

The partnership between PANDORA and Watney will include event sponsorships, in store appearances, as well as social media amplification and contribution to PANDORA's social media platforms. Watney joins an all-star list of PANDORA brand U.S. ambassadors, including actress, Alyson Hannigan; country music artist, Kellie Pickler; champion figure skater, Gracie Gold; and celebrity stylist, Cristina Ehrlich; among others, to promote PANDORA's high quality, hand finished jewelry designs.

PANDORA recently announced the launch of their MLB-themed collection, complete with three different charms per team featuring all 30 of the League's clubs. These charms offer women the opportunity to root for their home team all year round and remember the unforgettable moments of the season. PANDORA's involvement with MLB underlines the growth of women in sports; according to ESPN Sports Poll, 46 percent of MLB fans are women, tied for the highest percentage of any major sport.

"Our consumers have responded positively to the launch of the MLB collection, and we are looking forward to continuing to reach sports enthusiasts with our partnership with Heidi," said Keshia Holland, Director Public Relations and Online, PANDORA, Americas. "Heidi makes a perfect fit for the PANDORA brand with her approachable personality and on-trend style."

Prior to joining the MLB Network, Watney covered the Los Angeles Galaxy with Time Warner Cable Sportsnet, and served as the on-field reporter for the Boston Red Sox and the host of "Red Sox Report" and the "Ultimate Red Sox Show" with the New England Sports Network (NESN).

"I am a passionate sports-lover, and when PANDORA released their MLB collection, it provided the perfect opportunity for us to join together," said Watney. "With an endless amount of charms and opportunities for customization, PANDORA jewelry allows women everywhere to tell their stories and support their favorite teams in their own unique ways."

The partnership between PANDORA and Heidi Watney will last through April 2015.

NOTE TO EDITORS: For more images, editors and reporters only can contact Stacey Wynia (410-234-2519 or [email protected]) or Keshia Holland (410-309-0200 or [email protected]).

About PANDORA
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No.7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 10,000 points of sale, including approximately 1,200 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 9,000 people worldwide of whom 7,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information, please visit www.pandoragroup.com.

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SOURCE PANDORA Jewelry