Pandora Enters CES 2012 With Remarkable Momentum

- More than 125 million registered users

- Deployed on more than 450 consumer electronic devices

- 23 automotive partnerships (OEM brand and aftermarket)

- New relationships with Acura, Kia, Dish Network and Audiovox Electronics Corporation

- Average listener time increases to 18 hours a month

- 68% market share of internet radio

News provided by

Pandora

Jan 09, 2012, 04:05 ET

LAS VEGAS and OAKLAND, Calif., Jan. 9, 2012 /PRNewswire/ -- Pandora (NYSE: P), personalized radio that gives people music they love, is kicking off CES 2012 with updated metrics that illustrate the company's remarkable momentum and growth. Simple to use and free to everyone, Pandora is now deployed on more than 450 consumer electronic devices, up from 200 products the same time last year. The automotive partnerships have likewise grown from four automotive brands and five aftermarket manufacturers to 16 automotive OEM brands and seven aftermarket manufacturers today. Pandora now has more than 125 million registered users and the average listener time has increased to a record 18 hours per month. A newly released Internet Audio Top 20 Rankers report by Triton Digital gives Pandora a record 68% market share[1].

(Logo: http://photos.prnewswire.com/prnh/20110615/SF20192LOGO)

Pandora also announced new partnerships in the automotive sector with Acura, Kia, and Audiovox (aftermarket) and another partner in home entertainment, Dish Network, a satellite TV provider.

Tim Westergren, Pandora founder and chief strategy officer said, "Growth of this magnitude reflects a fundamental shift in radio. As more and more people are discovering the joy of personalized radio automotive and consumer electronics companies are innovating to meet consumer expectations and demand. It's an incredibly exciting time for our business, and music lovers everywhere."

Jessica Steel, EVP of business and corporate development for Pandora said, "The car is one of the most popular venues for radio listening and incorporating Pandora into the native environment of automobile dashboards makes listening to personalized internet radio as easy and natural as listening to traditional radio."

Tom Conrad, Pandora chief technology officer and EVP of product said, "More than a third of all radio listening happens at home and the multitude of connected devices ranging from large screen TVs to internet clock radios enables people to experience Pandora personalized radio throughout their day."

ABOUT PANDORA
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project^®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora^® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

[1] Triton Digital Releases November Internet Audio Top 20 Rankers, report at: http://www.tritondigital.com/Media/Default/Rankers/november-ranker-2011.pdf

SOURCE Pandora