Panasonic Unlocks New In-Flight Revenue Opportunities for Airlines with OneMedia AdConnect

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Apr 08, 2014, 02:05 ET

NEW YORK, April 8, 2014 /PRNewswire/ -- Panasonic Avionics Corporation (Panasonic) has opened a new world of airline ancillary revenue opportunities with the launch of AdConnect, a pioneering addition to Panasonic's portfolio of OneMedia Advertising Solutions.

Up until now, advertising solutions have typically enabled airlines to serve content to their in-flight Wi-Fi portal. AdConnect takes this to a new dimension by allowing airlines to generate advertising revenue throughout the entire duration of an in-flight Wi-Fi session, even after a passenger leaves the airline portal and begins to surf the Web.

Panasonic, the industry's only global, broadband private network operator, has partnered with MediaShift to bring this patented technology to the in-flight cabin environment. MediaShift's Monetization Platform (MMP) enables Panasonic and its airline partners to generate advertising revenue by introducing a variety of advertising products within a user's internet Wi-Fi session. Selected advertising campaigns will appear within any web page that a passenger visits.

The service adheres to Internet Advertising Bureau standards and guidelines and creates incremental revenue opportunities without any degradation to the content on the website or to the user experience.

Paul Margis, President and Chief Executive Officer of Panasonic Avionics, said: "We are committed to helping our airlines partners extract maximum value from investments they've made in our in-flight entertainment and communications solutions.

"With the launch of our AdConnect service, we are able to provide a more personalized experience to passengers, and generate more revenue for our customers."

David Grant, Chief Executive Officer of Mediashift, Inc, said: "Our decision to partner with Panasonic Avionics, the leader in delivering IFEC solutions to the in-flight market was easy. We are excited to have the opportunity to integrate our patented Wi-Fi ad technology solutions with world class Panasonic solutions."

MediaShift's MMP technology is currently being deployed at over 5,000 hotels in North America, and many of the largest US airport Wi-Fi networks. AdConnect will capitalize on this technology and deliver targeted advertising, assuring the right message reaches the right audience at the right time, creating value for all.

Whether on a laptop, tablet, or smartphone, the AdConnect platform opens the way for premium brands to engage airlines' captive passenger audiences. AdConnect harnesses the power of data from on-the-go audiences to serve personalized ads, content and incentives based on specific behavioral data, location and device types to these highly targeted customer segments.

Initial technology integration activities are limited to the ground integration efforts within Panasonic Global Communications Services, ground network infrastructure. This reduces the complexities of deploying software within the aircraft environment, and avoids the need for Acceptance Test Procedures (ATP), and supports a faster time to market for the solution.

AdConnect will be available to airlines that have selected Panasonic's Global Communications Services. The technology will be available immediately for North America with other regions of the world coming online shortly thereafter.

Contact:
Sarah Stabile
Email
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SOURCE Panasonic Avionics Corporation