Panasonic Helps Bring Magical Immersive Experiences to Disney's "Mickey & Minnie's Runaway Railway"

Award-winning projection imaging systems help bring to life the first-ever, ride-through Mickey Mouse attraction

News provided by

Panasonic Corporation of North America

Jan 07, 2019, 13:45 ET

LAS VEGAS, Jan. 7, 2019 /PRNewswire/ -- Panasonic is proud to announce its latest collaboration with Disney Parks, Experiences and Consumer Products. Panasonic projectors and other breakthrough technology are being used to help transform a two-dimensional cartoon into an amazing real-world experience for the upcoming Mickey & Minnie's Runaway Railway attraction at Disney's Hollywood Studios at Walt Disney World Resort in Orlando, Florida. The attraction opens to the public in Fall 2019.

"The specific visual requirements of Mickey & Minnie's Runaway Railway attraction require imaging systems that meet the highest technical requirements of precision color rendition and brightness. Panasonic's laser illuminated projectors do that extremely well," said Tom LaDuke, Principal Show Systems Designer, Walt Disney Imagineering. "We look forward to working with Panasonic to push technological boundaries that bring our guests to places only previously achieved in their imaginations."

In 2016, Panasonic and Walt Disney Parks & Resorts announced that Panasonic Projection Imaging Systems would be the "Official Projection Technology" of Walt Disney World Resort in Lake Buena Vista, Florida. and the Disneyland Resort in Anaheim, California. As part of this long-term agreement, Disney Parks have access to the latest in Panasonic's market-leading projectors with advanced image processing and lens solutions.

"We are pleased to have the opportunity to once again provide Panasonic's cutting-edge projection technology for a new Disney Parks attraction, especially for the first-ever ride-through Mickey Mouse attraction," said Ron Martin, director, Panasonic Hollywood Laboratory, a unit of Panasonic Corporation of North America. "Panasonic is proud to help Disney Parks immerse their guests in the animated world of Mickey Mouse and Minnie Mouse in a way that has never been done before."

Panasonic already maintains a significant technology presence at Disney Parks in attractions that include: Finding Nemo Submarine Voyage at Disneyland Park; Radiator Springs Racers at Disney California Adventure Park; Haunted Mansion and Seven Dwarfs Mine Train at Magic Kingdom Park; Frozen Ever After and Gran Fiesta Tour Starring The Three Caballeros at Epcot; Na'vi River Journey at Pandora – The World of Avatar at Disney's Animal Kingdom Theme Park.

About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is a leading technology partner and integrator to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and leverages its strengths in Immersive Entertainment, Sustainable Energy, Integrated Supply Chains and Mobility Solutions to enable its business-to-business customers. Panasonic was highlighted in Forbes Magazine's Global 2000 ranking as one of the Top Ten Best Regarded Companies for 2017. The ranking is based on outstanding scores for trustworthiness, honesty with the public and superior performance of products and solutions. Learn more about Panasonic's ideas and innovations at Panasonic.com.

About Disney Parks, Experiences and Consumer Products
Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company (NYSE: DIS) that brings the magic of Disney's stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime. The company's iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business; the world's largest children's print publisher; Disney Store locations around the world; and the shop Disney e-commerce platform. These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment's world-class products and experiences — from immersive lands to interactive toys, and everything in between.

SOURCE Panasonic Corporation of North America