Pampers Connects With Moms-to-Be Through Custom Content & Life Stories Provided by Real Moms

Pregnancy.Pampers.com Becomes Primary Resource for First-Time Moms Seeking Tips and Advice on Preparing for their Parenthood Debut

News provided by

Procter & Gamble

Oct 14, 2010, 09:00 ET

CINCINNATI, Oct. 14, 2010 /PRNewswire/ -- From picking a name to preparing for all the physical changes that come alongside being pregnant, being an expectant mom can often be an emotional ride. Pampers Village, a leading online resource for families, aims to calm those pre-parenthood nerves by providing moms-to-be with insights and tips from the most credible source possible, real moms!

The recently upgraded content-rich site, pregnancy.pampers.com, includes real-life stories and advice written by more than twenty everyday moms from around the country, each of whom share personal experiences in parenthood with other moms and moms-to-be. Stories cover a variety of topics including: getting pregnant, being pregnant, baby names, and the everyday joys and challenges of new parenthood.

"Most moms have a million questions and feelings soaring through their minds during their first pregnancy, and possibly even during their second and third," said John Brase, marketing director for Pampers. "At Pampers, we love all babies and support their happy, healthy development and that's why we created pregnancy.pampers.com, so real moms can share their experiences and advice with other mom on topics they care about the most."

Pampers revitalized the content on its "Pregnancy" tab in efforts to provide parents with a stronger lifestyle perspective on becoming a parent. The content aims to serve as additional resource for parents-to-be to use alongside the expert content found in our weekly newsletters and the more traditional medical-based sites offering clinical advice. Special promotions and offers can also be found in the "Pregnancy" tab on Pampers Village.

To learn more about Pampers upgraded content, please visit pregnancy.pampers.com.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble