Pampers Brings U.S. Olympic Speedskater, Chad Hedrick, and Its Biggest Innovation in 25 Years - Pampers Swaddlers and Cruisers With Dry Max - to the Emerald City

Five-time U.S. Olympic Medalist, Speedskater Chad Hedrick Set To Make Seattle-Area Appearances to Unveil Pampers High Performance Diaper Line with Game-Changing Benefits for Mom and Baby, That is One Step Better for the Environment

News provided by

Procter & Gamble

Apr 14, 2010, 09:00 ET

SEATTLE, April 14, 2010 /PRNewswire/ -- Hot off of their debut at the 2010 Olympic Winter Games in Vancouver, where they outfitted the babies of Team U.S.A. athletes, and their national launch event in New York City, Pampers Swaddlers and Cruisers with Dry Max are hitting the Emerald City.

To celebrate the recent arrival of Pampers Cruisers and Swaddlers with Dry Max to retail shelves throughout the Seattle area, five-time U.S. Olympic medalist, speedskater, Chad Hedrick, and his family, including his one-year-old daughter, Hadley, will be appearing at two local Safeway stores on Wednesday, April 14th, where shoppers will have the opportunity to meet with Chad, obtain athlete photographs and autographs, and win free samples of the new product line. Local radio stations WARM 106.9 and Movin' 92.5 will also be on-hand playing great music and handing out terrific prizes. Appearances are as follows:

10 a.m. – 11 a.m. - Third Street Safeway; 200 S. 3rd Street, Renton, Washington (with WARM 106.9)
12 p.m. – 1 p.m. - Hyland East Safeway; 4300 N.E. 4th Street; Renton, Washington (with Movin' 92.5)

Area residents will also be able to meet and skate with Chad, for free, from 2-4 p.m. that afternoon at The Castle Ice Arena in Renton, Washington. WARM 106.9 will be joining Chad again to entertain skaters by playing today's hits and providing great giveaway items.

About Pampers with Dry Max

Pampers Swaddlers and Cruisers with Dry Max are 20 percent thinner than Huggies Little Snugglers/Movers and are two times drier than Huggies Little Snugglers/Movers, meaning they help lock wetness in better, becoming the brand's new high performance diaper designed for the best players in the world – babies! In addition, the new design also helps families reduce their impact on the environment by containing 9 percent less material weight which helps ensure fewer resources are used. If every Pampers Swaddlers/Cruisers mom switched to Pampers with Dry Max, together they could save approximately 20 million pounds of trash ever year." (1)

Pampers Swaddlers and Cruisers with Dry Max are currently available in sizes 1 through 6 at stores where Pampers products are sold, including Safeway, with the same retail pricing as the current Pampers Cruisers (pricing is at the sole discretion of the retailer). While supplies last, consumers can request a free sample at www.Pampers.com.

1) Compared to using previous Swaddlers/Cruisers, based on '08/'09 sales volume for Swaddlers Cruisers

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit www.Pampers.com.

About Procter & Gamble (NYSE:PG)

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble