Packaged Facts: Super Foods, Lean Protein at Center of Healthy New Campbell's Soup Line

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Aug 03, 2016, 10:34 ET

ROCKVILLE, Md., Aug. 3, 2016 /PRNewswire/ -- More than a mere trend, healthy eating is a lifestyle. Whether at restaurants or at retail, health sells. And major food corporations nationwide are adapting to satisfy consumers' hunger for healthier foods and beverages.

Recently, the Campbell Soup Co. announced plans to launch in January 2017 Well Yes, a nutritious ready-to-serve soup line featuring ingredients such as quinoa, kale, and lean proteins.

The decision makes sense for Campbell's, which is seeking to reverse flagging sales in its Simple Meals and Beverages segment by promoting the health benefits of the grains and plant proteins these soups will feature. Insights from market research firm Packaged Facts reveal that the ancient grain quinoa has dominated menus and new products announcements in recent years. Meanwhile, kale is still king for many Americans incorporating superfoods into their diets.

According to the company, the idea for Well Yes ready-to-serve soup came from a group of female Campbell's employees. The women identified a gaping hole in the soup category. Specifically, there weren't category products that spoke specifically to them. Together with input from a group of customers, they co-created a brand that they could connect with and that featured more of the healthy ingredients they wanted.

In its 147 years of existence, this is hardly Campbell's first attempt to wisely give consumers what they want. For example, back in mid-2012 the company launched a line of exotically-flavored, ready-to-eat soup in pouches called Campbell's GO soups. The soups were designed to specially target Millennials through packaging alternatives and bold, adventurous flavors. Company spokespersons described this "next generation of Campell's soups" as a product "made for Millennials by Millennials."

Packaged Facts' catalog of reports offers essential insights for any company, who like Campbell, is seeking to compete in an evolving and increasingly health-focused food and beverage market. Don't miss this pair of bestselling healthy ingredient reports:

Food Formulation Trends: Ancient Grains and Sprouted Ingredients examines retail and foodservice innovation in the market to help food processors and foodservice operators better anticipate competitive moves. Coverage includes grain history, production and supply, taste and textural attributes, nutrition, retail and foodservice presence, and much more.

Food Formulation and Ingredient Trends: Plant Proteins offers a future-focused, in-depth view of plant protein ingredients and reviews some of today's most innovative food and beverage product trends in emerging and rejuvenated categories at retail. It also explores current plant protein concepts and menus in foodservice and provides insights into consumer attitudes and behaviors related to protein ingredients in general while focusing specifically on plant proteins.

For more information on these and other reports visit: www.packagedfacts.com.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.

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SOURCE Packaged Facts