Packaged Facts' Research Director Featured Speaker on Healthy Fats and Oils at Natural Products Expo East 2015

Company research shows 75% of U.S. adults agree that certain fats and oils are important to healthy eating

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Sep 09, 2015, 10:11 ET

ROCKVILLE, Md., Sept. 9, 2015 /PRNewswire/ -- David Sprinkle, research director for market research publisher Packaged Facts, will be a featured speaker at Natural Products Expo East 2015 in Baltimore, MD on September 17. The theme of Sprinkle's presentation is Healthy Fats and Oils: Immediate Solutions, Long-Term Benefits, with emphasis on the latest retail and consumer data on natural products.

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Data published by Packaged Facts based on a 2015 consumer survey reveal that 75% of U.S. adults regard certain fats and oils as important components to healthy eating. Packaged Facts research further indicates that 23% of U.S. adults seek out food and beverage package label claims marked as "high omega-3."

As part of his presentation, Sprinkle pinpoints three important factors that will stimulate sales growth of healthy fats and oils. They include:

innovating and maintaining product integrity in holistic ways that resonate with the generational population peaks: Boomers & Millennials,
catering to special diets & ingredient avoidances and crafting a positive/negative claim balance, and
minimizing the gap between fresh, housemade foods and packaged foods or menu items.

Packaged Facts covers healthy fats and oils—including omega-3 fatty acids, avocados, and olive oil—in a variety of reports sold on the company's website. Recent reports on healthy fats and oil include a trio of studies: Functional Foods: Key Trends & Developments in Ingredients,Nutritional Supplements in the U.S., 6th Edition, and Multicultural Wellness Ingredients: Culinary Trend Tracking Series.

For more information on Natural Products Expo East 2015 and Sprinkle's presentation visit: http://www.expoeast.com/ee15/public/SessionDetails.aspx?FromPage=Sessions.aspx&SessionID=1012959&SessionDateID=1000814.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.

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SOURCE Packaged Facts