Packaged Facts: Innovation in Vegetarian Protein Products Lead by Meat Alternatives and Ancient Grains

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Oct 01, 2015, 04:15 ET

ROCKVILLE, Md., Oct. 1, 2015 /PRNewswire/ -- The increase in vegetarianism and (much more broadly) flexitarianism has made the meat alternatives market a competitive and lucrative space, according to market research publisher Packaged Facts in the report Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series. In a Packaged Facts April-May 2014 survey, 28% of respondents indicated they are seeking vegetarian sources of protein. These sources span a healthy range of products from beans & legumes to "fake meat."

"Meat substitutes, including all types of textured vegetable protein, tofu and ancient seeds & grains are benefiting from a rising interest in vegetarian options that taste like and stand in for meat," says David Sprinkle, research director, Packaged Facts.

In the past, the meat alternatives market has been maligned because of the too-often unsatisfactory taste and quality of "fake meat," resulting in a history of unfavorable comments and perceptions in the media, on product review sites, and in vegetarian blogs.

In particular, vegetarian analogs for chicken (sometimes referred to as chik'n or chick'n), or simply "chicken analogs," have been on menus and on retailer shelves for a while, but have received mixed review in terms of flavor, texture/composition and heartiness. However, companies such as Gardein and Beyond Meat are answering the call for a "better" chicken alternative, so the perceptions and market possibilities are changing.

For many companies, replicating chicken's taste profile has many benefits. Chicken is a widely used meat protein that has a reputation for being flexible – a close to blank-canvas for the culinary arts in that it can pair with so many dishes and seasonings. For chicken analogs, having the basic taste and texture of chicken provides a consumer use advantage in a very competitive meat-alternatives space.

With more investment behind companies like Beyond Meat and a bigger market for companies that follow the opportunity, the resources will be in place to develop and perfect the flavors of meat alternatives such as chicken analogs. The competition that is created to win over vegetarians and flexitarians in terms of flavor and texture will also fuel investment in better-tasting products.

In a separate market research report, Food Formulation Trends: Ancient Grains and Sprouted Ingredients, Packaged Facts' analysis found that recent ancient grain and sprouted product launches suggests the growing importance of these ingredients as healthful sources of plant protein, particularly for vegans and vegetarians. This is especially true since media stories and reports of studies in recent years have suggested potential negative health implications associated with soy consumption. Brands that highlight plant protein in conjunction with formulating with ancient grains include Nature's Path Organic and Enjoy Life Foods.

Proteins - Classic, Alternative and Exotic Sources, from Packaged Facts' Culinary Trend Tracking Series, is ideal for food companies looking to tap into this growing consumer demand for protein. The report contains five food and beverage profiles that chart key menu and packaged product development opportunities. For more information or to purchase the report visit: http://www.packagedfacts.com/redirect.asp?progid=87885&productid=8106754.

Food Formulation Trends: Ancient Grains and Sprouted Ingredients takes an in-depth look into the latest ancient grain and sprouted ingredient trends at retail with a peek at foodservice to guide innovation efforts by food processors and foodservice operators and to help them better anticipate competitive moves. The report provides extensive discussion of individual ancient grain ingredients separated into those containing gluten and those considered gluten-free. Learn more about the report at: http://www.packagedfacts.com/redirect.asp?progid=87886&productid=9271768.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.

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SOURCE Packaged Facts