Packaged Facts: In $6 Billion Lawn and Garden Supplies Market, Demand for Organic Products on the Rise

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Aug 26, 2015, 12:05 ET

ROCKVILLE, Md., Aug. 26, 2015 /PRNewswire/ -- The growing consumer demand for safer, healthier and more sustainable products has fostered greater competition in the U.S. lawn and garden supplies market. Typically, man companies focus exclusively on natural or organic products and most of these are small players often with local or regional distribution. But an increasing number of marketers of conventional or non-natural/organic L&G supplies have extended into the organic or natural market by launching new brands, introducing new products, or making acquisitions.

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Market research publisher Packaged Fats estimates total retail sales of the lawn and garden supplies market (encompassing fertilizers, growth media, grass seed and pesticides) approached $6 billion in 2014. Sales of natural and organic lawn and garden supplies reached $475 million in 2014, growing at a compound annual growth rate (CAGR) of 4.4% since 2010. The findings were published in the report Lawn and Garden Supplies in the U.S., 10th Edition, which can be purchased by visiting: http://www.packagedfacts.com/redirect.asp?progid=87768&productid=9212531.

"Natural and organic are growing in popularity but remain a niche at 8% of overall L&G supplies sales," says David Sprinkle, research director, Packaged Facts. "The majority of sales come from fertilizers and growth media products, with faster growth coming from pesticides, especially those related to edible gardening. Natural and organic product sales growth is being partly driven by increased interest in edible gardening particularly by younger consumers who are most concerned over the health and safety of chemical products."

According to the Packaged Facts 2015 survey data featured in the report, 13% of adults purchased any organic lawn or garden supplies within the last 12 months. Of those who purchased organic supplies, over 40% bought organic mulch, insecticide or lawn fertilizer. About 40% purchased organic plant food, with 35% buying organic weed killer. Just under 30% of adults said they bought organic soil.

Lawn and Garden Supplies in the U.S., 10th Edition presents a detailed analysis of the U.S. consumer market for do-it-yourself (DIY) lawn and garden (L&G) supplies. It outlines key issues and trends affecting the overall market and analyzes all product categories. The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2010–2014 and projections for 2015–2019. All retail channels that sell consumer L&G supplies are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. For more details on the report visit: http://www.packagedfacts.com/redirect.asp?progid=87768&productid=9212531.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.

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SOURCE Packaged Facts