Packaged Facts: Home Organization Market Sales to Reach $9 billion in 2014, Aided By Economic Uptick and Pent Up Consumer Demand

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Dec 15, 2014, 08:19 ET

ROCKVILLE, Md., Dec. 15, 2014 /PRNewswire/ -- U.S. manufacturers' sales of home organization products will approach $9 billion by the end of year in a market that grew at an estimated compound annual growth rate (CAGR) of almost 4% between 2010 and 2014. Sales recovered during the period after growing at less than a 1% CAGR between 2006 and 2010 when the recession and housing crash negatively affected the industry, according to Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 3rd Edition, a recent report by market research publisher Packaged Facts.

Economic recovery, while slow and uneven, has propelled sales growth, which had been increasing at a rapid pace prior to the recession. Pent up demand for garage and closet organization products as well as sheds and general storage products has further helped drive sales increases over the last several years, comments Packaged Facts research director David Sprinkle.

In addition, sales have been aided by shrewd marketing efforts. Marketers of storage and organization products have enlisted tried and true tactics such as deals, sales, sweepstakes, and circular promotions to induce consumers to buy. TV and prints ads have been used to a limited extent, as have special events and product placement on home improvement television shows. Most manufacturers have embraced the Internet and social media as ways to connect and promote to consumers with websites becoming more interactive and filled with information, tips delivered from experts and bloggers, photos, videos, and design tools. Company and brand pages on Facebook, Twitter, You Tube, Pinterest and others have become standard for most industry players. As in many other competitive industries, marketers of storage and organization products have embraced the need for a multi-dimensional approach to marketing, using various and complimentary tools to connect with consumers.

Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 3rd Edition covers all retail channels of distribution that carry do it yourself (DIY) home organization products such as mass merchandisers, warehouse clubs, home improvement centers, hardware stores, specialty stores, department stores, dollar stores, food and drug stores, catalogues, home shopping channels, Internet retailers, and manufacturers own websites. Also included are dealers, franchisees and agents who sell installed products. Market size data are provided at the manufacturers' sales level for 2010-2014 and projections for 2014-2019. In addition to presenting industry statistics, this report identifies key trends affecting the marketplace and profiles key and interesting manufacturers and retailers. For information or to purchase the report please visit: http://www.packagedfacts.com/Home-Organization-General-8558321/.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.

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