Packaged Facts: 74% of Dog and Cat Owners Purchase Flea/Tick Products as Sales Drive Pet Medication Market

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May 11, 2016, 10:54 ET

ROCKVILLE, Md., May 11, 2016 /PRNewswire/ -- Flea and tick prevention and treatment is the mother lode of consumer spending in the pet medications market, according to findings by market research publisher Packaged Facts. Data published in the company's report Pet Medications in the U.S., 4th Edition reveals that nearly three-quarters (74%) of dog-owning or cat-owning households purchase any type of flea/tick medication or medicated products (such as flea/tick collars, shampoos, sprays, or dips).

Pet Medications in the U.S., 4th Edition can be purchased on Packaged Facts' website at: http://www.packagedfacts.com/redirect.asp?progid=88681&productid=9349344.

Usage rates of flea/tick products have tended to be in the 72-74% range in the last four years, although 2014 spiked up somewhat to nearly 77% before falling back down to 74%. The overall number of dog-owning households that purchase flea & tick medications has increased in the four years, while the number of cat-owning purchasers have been decreasing somewhat.

Within the dog/cat owning population, among the most significant demographic indicators for flea/tick product purchasers are living in the Southwest (29% higher than the typical household) or in the Southeast (12% higher) regions where the potential for flea infestation is greater and the climate allows dogs to spend more time outdoors. Dog/cat owning households with income between $100K-$149K+ are 22% more likely than the general population to buy flea/tick products, although curiously, mobile home residents also index highly.

From an availability standpoint, the market for flea and tick prevention is evolving and expanding as consumers have an increasing array of options to choose from. Spot-on flea and tick treatments still generate much of the category revenue. However, with Frontline Plus going off-patent and a wave of knock-offs entering the fray, this dominance has lessened. At the same time, several oral treatments have come on the market, marking a shift in how the next generation of flea/tick medication is being administered. As of 2015, Merial is still the leading flea/tick marketer, followed by Bayer, Hartz, Perrigo, Elanco, Zoetis and Virbac.

Among pet owners who have used flea/tick control products within the last 12 months, 60% of dog owners and 68% of cat owners use spot-on (topical) products, according to Packaged Facts survey data. Oral products are more heavily used among dog owners than among cat owners. Among dog owners whose have used flea/tick collars for their pets, 37% also use spot-on products and 18% also use oral products.

In its fourth edition, Pet Medications in the U.S. analyzes the market for prescription and over-the-counter medications for dogs and cats, with a particular focus on brand-name products used by consumers and on antiparasitics. Areas covered include parasite prevention and control (flea, tick, heartworm, etc.), cancer, pain management, behavioral health, diabetes, cognitive dysfunction, heart health, ear care and allergies. The report provides in-depth coverage of competitive trends, new product trends and marketing activity, and draws on insights from other reports in Packaged Facts' extensive Pet Market Collection. For more information on Pet Medications in the U.S., 4th Edition visit: http://www.packagedfacts.com/redirect.asp?progid=88681&productid=9349344.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.

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SOURCE Packaged Facts