Packaged Facts: 57% of Consumers Regularly Buy Healthier Meat

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Jul 22, 2015, 09:48 ET

ROCKVILLE, Md., July 22, 2015 /PRNewswire/ -- Barbecue season is upon us, and the air most summer weekends is almost inevitably aromatic with all manner of charred meat. But the question is, "what's on your grill this summer?" From "free range" and "grass fed" to "all natural" and "pasture raised", carnivorous consumers have a virtual buffet of options to pick from when putting together their menus. If variety is indeed the spice of life, then the U.S. market for meats is in for palatable—as well as palpable—growth. From all evidence, the market for beef, pork, lamb, bison, and venison raised in idyllic conditions is rising steadily with meat (along with fish and poultry) among the fastest growing components of the overall organic food market over the last decade, according to market research publisher Packaged Facts in the report Branded Refrigerated Meats and Meals: U.S. Market Trends.

Packaged Facts online survey of 2,000 U.S. adults conducted in April and May 2014 found that well over half of the respondents (57%) regularly buy more healthful meat items. Only about 10% said they did not. Further, almost the identical percentages apply, agreeing and disagreeing, to the statement "I Regularly Buy Higher-Quality Meat Items."

The Packaged Facts survey also found that over 40% of the respondents seek out meat from local sources as opposed to 22% that don't pursue this as a venue for their meat supply. A little over a third of the respondents indicated that they regularly buy natural and organic meat products.

In addition, over 56% of the respondents said they are concerned about the use of antibiotics and hormones in meat, as opposed to the 21% of the respondents who appear not to be concerned about the issue. Over 53% of the respondents said they worry about the preservatives and additives in meat. Less than 20% indicated they were not worried about this. Further, over 40% of the respondents reported that they seek out meat from animals that were raised more humanely.

Branded Refrigerated Meats and Meals: U.S. Market Trends analyzes products sold through all types of retail outlets, including supermarkets, discount stores and supercenters, warehouse clubs, and mass merchandisers, as well as convenience stores, drugstores, health and natural food stores, dollar stores, farms and farmers markets. For more information or to purchase the report visit: http://www.packagedfacts.com/Branded-Refrigerated-Meats-8338823/.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.

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SOURCE Packaged Facts