oVertone Haircare Launches Newest Color Conditioner Rose Gold For Brown Hair

The Brand's Second Iteration of Rose Gold Offers a More Pigmented Formulation for Better Coverage, Superior Color Results on Dark Strands

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oVertone

Mar 15, 2018, 02:23 ET

DENVER, March 15, 2018 /PRNewswire/ -- Just months after the release of its wildly popular Rose Gold color conditioner, oVertone Haircare has launched a new intensity of its original Rose Gold shade. Specifically formulated for naturally dark or dyed hair, Rose Gold for Brown Hair requires no bleach or pre-lightening prior to application. The new product is available for purchase exclusively at overtone.co.

"Our original Rose Gold was incredibly well-received — it sold out just three days after we launched in late November," said Liora Dudar, Co-founder of oVertone. "It's one of those shades that's creative yet subdued. Rose Gold for Brown Hair is very wearable for those who want to get in on the trend but don't want to commit to bleaching their hair."

Rose Gold for Brown Hair is brightest on light brown hair, and achieves a subtle tint on medium and dark brown hair. Because the product is bleach-free and contains no lightening agents, it is not effective on darkest brown or jet black strands. It is recommended for those with naturally lighter or bleached hair to use the original Rose Gold.

In addition to Rose Gold for Brown Hair, oVertone offers 29 other blendable shades for endless color possibilities. The pigmented conditioners are formulated to keep hair healthy and bright, whether you're maintaining an existing dye job or adding color for the first time. It can be used in place of plain conditioner and is effective on wet or dry hair, as well as human hair wigs and extensions.

All oVertone conditioners are manufactured in the U.S., vegan, cruelty-free, sulfate-free, paraben-free, ammonia-free, curl-friendly, and contain no harsh chemicals or heavy alcohols.

oVertone Rose Gold for Brown Hair is available in the following formats:

8 oz. Rose Gold for Brown Hair Daily Conditioner, $17
8 oz. Rose Gold for Brown Hair Deep Treatment, $28
2 oz. Rose Gold for Brown Hair Daily Conditioner Sample Size, $11
2 oz. Rose Gold for Brown Hair Deep Treatment Sample Size, $8

The new color line is available for purchase at overtone.co.

About oVertone:
Motivated by years of damaged and faded hair, oVertone founders Maegan Scarlett and Liora Dudar created a product they had always wanted – a conditioner that would hydrate hair between dye jobs and keep it looking as bright on day 60 as on day 1. oVertone has quickly established itself as a household name in the hair coloring industry since its launch in 2014, and has helped thousands keep their hair healthy and bright every day. The company is headquartered in Denver. For more information or to purchase products, visit overtone.co.

SOURCE oVertone