Overcome Unpredictable Hair Every Day With the Help of Dove® Hair and Rashida Jones

ENGLEWOOD CLIFFS, N.J., Sept. 19, 2011 /PRNewswire/ -- Now women everywhere can finally make friends with their dry, unpredictable hair.  Dove® Hair Care has teamed up with actress Rashida Jones to launch the Dove® "Make Friends with Your Hair" campaign.  The campaign invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair that has a mind of its own.  Three real women will have their hair transformed by Dove® Celebrity Stylist Mark Townsend with one starring in a national Dove Hair TV ad.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/52222-dove-rashida-jones-make-friends-with-your-hair-contest

(Photo:  http://photos.prnewswire.com/prnh/20110919/MM69815 )

One in three women experiences dry, rough and frizzy hair that is unpredictable and frustrating to manage.   Rashida Jones will address the issue and dramatize the humorous, yet real, relatable struggles that women face with their hair in a series of fun ads to inspire women to participate in the campaign.  Thanks to the new Dove® Nourishing Oil Care collection, which takes care of dry, rough and frizzy hair, women can now have soft, smooth and shiny hair every day.

"When I'm on the set or just on the go, like most women, I have dealt with the frustration of dry, rough and frizzy hair that seems impossible to manage," said Jones. "But by sharing our experiences, women can learn from one another and find simple ways to take control of their tricky hair issues."

THE DOVE® "MAKE FRIENDS WITH YOUR HAIR" CAMPAIGN

Dove® and Rashida Jones are inviting women across America to make friends with their hair as two in three women (67 percent)(1) describe their dry, unpredictable hair as having "a mind of its own."  Women can enter the campaign by creating a video up to 90 seconds sharing how their hair has an alter ego by telling a story, acting out a humorous scene or even singing an original song.  Three finalists will win a VIP trip to New York and a hair transformation by Townsend.  America will then have the opportunity to vote on DoveHair.com/friends and Facebook.com/Dove for their favorite finalist to star in a Dove® Hair TV ad.  

• September 19, 2011 - October 20, 2011 - video entries will be accepted at DoveHair.com/friends.
• November 9, 2011 - three finalists will be announced and America can vote for their favorite through November 28, 2011.
• Early December 2011 - selected finalist will be notified.
• Mid December 2011 - Dove® Hair ad will air on national TV.

Women have a variety of other ways to get involved, hear stories and share their own:

• Facebook.com/Dove:  Fans can interact with one another, ask questions and view how-to hair videos with Dove® Celebrity Stylist Mark Townsend.
• Twitter (@Dove):  Dove® followers can interact with Dove® Hair Care and join a #DoveHairCare "Twitter Party," where they can discuss their hair struggles and win Dove® Hair Care™ products and other prizes.
• DoveHair.com/Friends:  Everyone can view humorous videos and TV ads depicting women's bad hair experiences, featuring Rashida Jones.

"Dove® Hair is the expert in dry, damaged hair and understands the different kinds of hair issues women face every day," said David Rubin, Dove® Hair Care Marketing Director. "Dove® Hair is committed to helping women have beautiful hair."  

DOVE® HAIR TO THE RESCUE

Unpredictable hair is not just a once-in-a-while occurrence for most women, Rashida Jones included. In fact on average, women face three days of dry, unpredictable hair every week.(2)

"Women experience dry, unpredictable hair and are looking for an easy solution they can achieve themselves," said Townsend. "I recommend Dove® Nourishing Oil Care Collection to help women maintain the soft, smooth, shiny look they desire."

The Dove® Nourishing Oil Care collection with Weightless Nutri-Oils – a unique blend of natural almond, coconut and mineral oils – takes care of dry, rough and frizzy hair. Dove® Nourishing Oil Care is the only U.S. brand to formulate hair care products with this combination of oils.  When used as a system – along with the shampoo, conditioner and leave-in smoothing cream – it smoothes up to 100 percent of roughness and frizz for soft and shiny hair.

For more information and to view the rules for "Make Friends with Your Hair," visit www.DoveHair.com/Friends.

About Dove®

Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product(3), which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

About Dove® Make Friends with Your Hair Contest

NO PURCHASE NECESSARY. OPEN ONLY TO WOMEN WHO ARE LEGAL RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF COLUMBIA, 18 OR OVER, EXCLUDING SAG MEMBERS. INTERNET ACCESS REQUIRED. Dove "Make Friends with Your Hair" Contest Period: The Dove "Make Friends with Your Hair" Contest begins at 12:00 p.m. Eastern Time ("ET") on September 19, 2011 and ends at 12:00 p.m. ET on October 20, 2011 (the Dove "Make Friends with Your Hair" Contest Period"). Public voting begins 12:00 p.m. ET on November 7, 2011 and ends at 12:00 p.m. ET on November 28, 2011 (the "Voting Period").

About Dove® Make Friends with Your Hair Study

All statistics are a result of the August 2011 Dove® Make Friends with Your Hair study conducted by StrategyOne, an applied research consulting firm. The online survey was completed by 1,000 women in the U.S. between the ages of 18-65 who have experienced problems with dry hair over the past 12 months.

(1) Dove Hair Care Study, national survey of 1,000 women 18-65, conducted by StrategyOne (August 2011)

(2) Dove Hair Care Study, national survey of 1,000 women 18-65, conducted by StrategyOne (August 2011)

(3) AC Nielsen (2010)

SOURCE Unilever

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