Over Two-Thirds Of Smartphone Photos And Videos Are Never Shared; Magisto Has The Solution

MENLO PARK, Calif., June 16, 2015 /PRNewswire/ -- A new Magisto-commissioned Nielsen custom survey of smartphone users revealed today that over two-thirds of digital photos and videos are never shared, with only 31% ever seeing the light of day. Magisto (www.magisto.com) provides the solution for its active community of 65 million users by enabling them to creatively unlock and share these vast untapped collections of life moments.

Magisto turns personal experiences into beautiful, powerful video stories that you can easily create, share and enjoy. Magisto's unique video storytelling platform is driven by patented artificial intelligence technology that automatically selects the most compelling moments from your digital Photos and videos and, like a human editing pro, weaves them together to form high-quality, uniquely-sharable movies that vividly express your personal stories with customized themes, styles, and music.

"The volume of user-generated digital content continues to skyrocket but the vast majority of it never sees the light of day because people generally lack the time or skill to turn it into something worth sharing," says Magisto CEO Oren Boiman. "Magisto was founded on the idea of helping people become amazing digital storytellers with a truly simple and powerful way to share their life experiences."

Other smartphone Nielsen custom Magisto survey findings include:

• Parents took nearly as many photos and videos as millennials. Perhaps unsurprisingly, young millennials (a sampling of respondents aged 18-24) had the highest rate of digital content creation, with 84% of those surveyed taking photos and videos weekly. But parents were a surprisingly close second with 72% of those surveyed also doing so weekly.
• Despite the wide availability of cloud/external storage options nearly half of smartphone users stored their photos on their computer. On average, 45% of photos and 31% of videos were stored on desktops and laptops. As a result, 39% of users reported having experienced storage problems with their computers.

Magisto CEO Oren Boiman and panelists from GoPro, Airbnb, and Engadget will discuss these and other survey findings about the future of personal digital video tonight at SF New Tech, starting at 5:30 p.m. at Mighty SF (119 Utah St, San Francisco)

Methodology

The commissioned Magisto Smartphone User custom study was conducted by Nielsen and surveyed adults aged 18+ who own a smartphone that runs either the Apple iOS or Android operating system. The survey was conducted March 10 – March 17, 2015. Respondents were recruited by email from the Nielsen Harris Poll Online panel to take the online survey.

About Magisto

With an active community of over 65 million users Magisto turns personal experiences into beautiful, powerful video stories that you can easily create, share and enjoy. Magisto's unique video storytelling platform is driven by patented artificial intelligence technology that automatically selects the most compelling moments from your digital videos and photos and, like a human editing pro, weaves them together to form high-quality, uniquely-sharable movies that vividly express your personal stories with customized themes, styles, and music. Magisto is available for iOS, Android, PC and the Web at www.magisto.com.

Media Contacts:
Jason Roth
917-371-5394
[email protected]

Lela Randall
949-500-1905
[email protected]

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SOURCE Magisto

Related Links

http://www.magisto.com

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