OUTFRONT Media Assumes Advertising Rights For Buses Operated By The City Of Los Angeles Department Of Transportation And Long Beach Transit

New deal expands on OUTFRONT's leadership in the greater Los Angeles transit advertising market

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Sep 12, 2016, 08:00 ET

NEW YORK, Sept. 12, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today that it has assumed the advertising rights for the 349 transit buses operated by the City of Los Angeles Department of Transportation and the 242 buses operated by Long Beach Transit, effective September 1, 2016.

"These new advertising rights further solidify OUTFRONT Media's position as one of the leading providers of transit advertising services in the greater Los Angeles area. We also provide similar services for the more than 1,800 buses operated by the Los Angeles County Metropolitan Transportation Authority and the more than 800 buses operated by the Orange County Transit Authority," said Andy Sriubas, OUTFRONT Media's Executive Vice President, Strategic Planning & Development.

As the most populous city in California, second most populous city in the U.S. and one of the country's most ethnically diverse, Los Angeles provides advertisers a unique opportunity to reach various demographics. The city is widely regarded as the entertainment capital of the world - boasting more than 40 million visitors traveling to the area each year - and is an ideal market for out-of-home advertisements with its consistently warm weather.

OUTFRONT Media continues to strengthen its Los Angeles billboard and transit display network, offering current clients and prospective customers the ability to reach one of the most important economic and cultural centers in the U.S. Beyond its bus and rail assets, OUTFRONT currently boasts a breadth of options in the market, including static bulletins and wallscapes, digital billboards, posters, transit shelters, lifestyle centers and more.

OUTFRONT Media currently sells advertising for over seventy transit authorities including New York, Washington, D.C., Atlanta, Detroit, San Francisco, and Miami.

About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our recently launched ON Smart Media platform, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.