Outerknown Partners With Ocean Conservancy To Launch The #ITSNOTOK Campaign, An Evergreen Giveback Program

This is a critical moment for our planet. Scientists estimate that by 2025 there could be one ton of plastic for every three tons of fish in the ocean. It's time to stand up, spread awareness, and say: #ITSNOTOK!

"What if others animals were creating as much garbage as humans?" asks Outerknown founder, Kelly Slater. "It's pretty appalling if you think of it that way; we need to shift our awareness. It's not ok to destroy our ocean. It's not one person's problem. It's everyone's problem." Outerknown is thrilled to partner with Ocean Conservancy to spearhead this initiative and spread the word that #ITSNOTOK! Since 1972, this non-profit ocean advocacy group has been cleaning up beaches, promoting a healthy ocean, and creating impactful ocean policy at federal and state government levels.

Outerknown has designed a capsule #ITSNOTOK collection consisting of a t-shirt (available 2/21), towel (available Summer 2017), and zip-up fleece (available Fall 2017). Each piece of the #ITSNOTOK capsule collection was developed from sustainable materials including 100% Organic Pima Cotton made in Peru, 100% Organic Cotton made in Portugal, 55% Hemp, and 45% Recycled Polyester Fleece. Outerknown will donate 100% of the profits from the sale of these products to Ocean Conservancy to conserve our beaches and ocean for generations to come.

"We're thrilled to be the first recipients of Outerknown's #ITSNOTOK campaign to tackle the crisis of marine debris," said Andreas Merkl, CEO of Ocean Conservancy. "The ocean is part of all of us and every single person can help make a positive difference to our ocean and coastal communities."

Ocean Conservancy advocates for science-based solutions to healthy ocean and the wildlife and communities that depend on it. It has been at the forefront of tackling the threat of marine debris and for more than 30 years. Their annual International Coastal Cleanup™ has mobilized nearly 12 million volunteers all around the world have to prevent 220 million pounds of trash flowing into the ocean.

Outerknown hopes to inspire a movement to clean up our ocean and empower people to make their voices heard. #ITSNOTOK products will be cornerstones of our collection for many seasons to come.

The #ITSNOTOK products will be available on Outerknown.com and select retailers worldwide, including Nordstrom, Bloomingdales, Fred Segal, American Rag, Galvanic Canada, The Brandroom Australia, Zalando Germany, Twine Switzerland, Club 21 Singapore, Ron Herman US and Japan.

Teaser Video: https://www.youtube.com/watch?v=9ehypLInfIg&feature=youtu.be 
Full Video: https://www.youtube.com/watch?v=FzAGJaTcxKM&t

About Outerknown: Founded by eleven-time world champion surfer Kelly Slater and acclaimed menswear designer John Moore, Outerknown is a coastal-minded clothing brand that explores the connections between style and sustainability. By viewing every aspect of our business through the lens of responsibility, we aim to protect our natural resources, empower the people crafting our clothes, and inspire positive change within the industry. Our versatile collection is built with innovative, organic, and recycled materials sourced from factories that share our values. Outerknown launched in 2015 and is sold at outerknown.com and at select premium retailers worldwide. Learn more at www.outerknown.com/itsnotok

SOURCE Outerknown

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