Oscar Trelles Joins Tribal DDB New York as Head of Technology

NEW YORK, May 16, 2011 /PRNewswire/ -- Tribal DDB Worldwide, the highly awarded advertising agency, is pleased to announce that Oscar Trelles has joined the New York office as Head of Technology.

Peruvian-born Trelles comes to Tribal DDB after more than four years as a Director of Technology/Partner at Domani Studios. Previously Trelles held leadership roles at well-recognized digital shops in New York City and as a freelancer. His experience as a technical lead includes work for Sheraton, Doritos, Allstate Insurance, Best Buy, Coca-Cola, Microsoft, MySpace, Starbucks, Starwood Hotels and Resorts, Tequila Cuervo, Toyota and Trump. Oscar's work, including the multi-award-winning "We Choose the Moon" for The JFK Library and Museum, has been celebrated at award shows such as Cannes, D&AD, The Webbys and the One Show.

Trelles attended the Economics program at Universidad Nacional de Ingenieria in his native Lima, where he subsequently began his career in technology as the University's Webmaster in 1998. Since then he has become a top technologist with over a decade of experience leading multidisciplinary teams in the digital advertising industry. Drawing from his business background and passion for creative problem-solving, Oscar spearheads technology strategy with the premise that anything is possible with the right tools, which gives his team the confidence to constantly push the envelope and foster innovation.

"Thanks to technology, brands and their fans are closer than ever," said Rob Rasmussen, Chief Creative Officer, Tribal DDB U.S. "The days of technology being relegated to back-end production are long gone. Technology now plays a prominent role in the creative process, enabling brands to tell their stories, and stimulates interaction and conversation about those brands. I believe Oscar will help us continue to elevate our creative product through the insightful application of new technologies."

Trelles said, "The depth of Tribal DDB's insight into what makes a digital campaign effective is awe-inspiring, and being able to bring over a decade of experience leading multidisciplinary teams to future executions is an extraordinary opportunity.  I look forward to supporting the agency's entrepreneurial spirit and collaborative culture."

Oscar has contributed as an author and technical editor to industry publications such as Creativity, and is an occasional guest conference speaker, having addressed audiences at events such as Adobe MAX, WebDU (formerly MXDU), Click: NY, and SoDA unconferences. He will report to Tribal DDB U.S. President Richard Guest at Tribal DDB New York.

About Tribal DDB Worldwide

Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York with 60 offices spanning 42 countries around the globe.  Since it was founded in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots.  By 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. This was followed in 2007 by Tribal DDB being the first "digital" agency to win Global Agency Network of the Year from Advertising Age, and then, in 2009, being the first to win the Grand Prix in Film at the International Advertising Festival at Cannes.  Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for today's world.  Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide.

SOURCE Tribal DDB Worldwide

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