Oscar Mayer Makes it Easy to Say "Yes" With New Line of Selects

MADISON, Wis., May 15, 2012 /PRNewswire/ -- Oscar Mayer now offers consumers more choices with its new line of Selects products that have no artificial preservatives, flavors or colors and taste great.  Delivering on what consumers want – more simple everyday ingredients – Oscar Mayer is the first brand to offer a complete line of meats that have no artificial preservatives and make them available at everyday prices in everyday stores. 

(Photo: http://photos.prnewswire.com/prnh/20120515/AQ02642)

The introduction of Oscar Mayer Selects builds on the success of the Selects Hot Dogs which were introduced in March of 2010 and reached $100 million in the first year – something only 0.5 percent of products achieve according to Symphony IRI Group.  Oscar Mayer Selects Hot Dogs achieved that and more which put it in the top three new product introductions last year (Symphony IRI Group).  Selects Hot Dogs also brought 20 percent incremental growth to the category, 70 percent incremental growth to the Oscar Mayer brand and brought non-users back to the category.

The specially selected cuts of meat are now available in 12 varieties of Selects hot dogs, cold cuts and bacon, including:

• Six Oscar Mayer Selects Hot Dog varieties:
  • New York Style Beef Franks
  • Chicago Recipe Beef Franks
  • Angus Beef Franks
  • Angus Bun-Length Beef Franks
  • Beef Franks
  • Turkey Franks
• Five Oscar Mayer Selects Cold Cut varieties:
  • Slow Roasted Turkey Breast
  • Applewood Smoked Turkey Breast
  • Applewood Smoked Ham
  • Rotisserie Seasoned Chicken Breast
  • Slow Roasted Roast Beef
• Oscar Mayer Selects Bacon

The Oscar Mayer brand has a 129 year history of finding better ways using innovation to deliver fresh tasting, high quality meats.  For example, it was the first to offer a self-serve sliced bacon package and the first to brand quality meats using the now famous yellow band.

"Listening to consumer needs and finding better ways is just the way we do business," said Heather Buettner, Senior Director New Product Development at Oscar Mayer.  "We are excited to bring these new choices to the meat case at everyday prices in everyday stores nationwide.  Our goal is to have 20 percent of our portfolio made with no artificial preservatives by 2015.  It gives consumers more reasons to say 'yes' to the foods they love," she said.

The complete line of Oscar Mayer Selects is now available in the refrigerated meat case in most grocery stores nationwide.  Visit OscarMayer.com for more information about how Oscar Mayer is giving consumers more reasons to say "yes" to the food they love.

ABOUT KRAFT FOODS Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

SOURCE Oscar Mayer