Ordoro integrates with Magento to bring smart shipping and inventory management to retailers

AUSTIN, Texas, Sept. 18, 2013 /PRNewswire/ -- Ordoro, the leading shipping and inventory management platform for small retailers, today launched their integration with the Magento ecommerce platform. With this integration, Ordoro has expanded its reach to the 150,000+ small businesses that sell products online through Magento's ecommerce storefront, and brings smart shipping and inventory management capabilities to those businesses.

"Ordoro's Magento integration is a dream come true for Magento Admins. We replaced our enterprise level software and switched to Ordoro and are saving $12,000 a year. We have done this while increasing our efficiency ten-fold," says David Perelman, CEO of JWines.com, an ecommerce retailer that focuses on speciality wines. Ordoro keeps an accurate count of the retailer's physical inventory and enables cost-effective shipping through its partnership with Fedex, UPS and USPS.

The past few years have seen massive growth in the ecommerce sector as more businesses have started to sell online. According the research firm, Forrester, online retail sales in the US is projected to grow at 10% annually and reach $370 billion in 2017, up from $231 billion in 2013. A recent Forrester report also noted that traditional brick and mortar retailers are investing heavily in ecommerce and are experimenting with hybrid approaches like in-store pickup for online purchases. One of the factors driving this growth is the increased adoption of smart phones, tablets and portable devices. According to the report, "Virtually all retailers report that traffic to their sites from tablets spikes during evening prime-time hours, when consumers are in a leisure state of mind."

This ecommerce growth is not just restricted to large retailers. Small businesses are building their online presence too, and software platforms like Shopify, Bigcommerce and Magento are making it increasingly easier to build brand presence and sell online. While those platforms focus on the front-end of ecommerce, Ordoro focuses on the back-end of ecommerce which involves logistics and supply chain operations.

"Ordoro has been a huge hit with ecommerce platforms like Shopify, Bigcommerce, Amazon and eBay. We saw strong demand from Magento users over the past few months. This Magento integration is part of our strategy to work closely with all the leading ecommerce platforms," said Jagath Narayan, the CEO and Co-Founder of Ordoro.

Till recently, the ecommerce back-end space was dominated by large players like NetSuite that offer an all-encompassing ERP approach to back-office. Startups like Ordoro are shaking up this space by offering easy to use web software with reduced complexity at a much lower price point. As the ecommerce segment continues to grow, we can expect more innovation and investment in this space from companies like Ordoro.

CONTACT: Naruby Schlenker, 512-271-9453

SOURCE Ordoro