ORC International Strengthens Its Asia Presence with Senior Appointments

MELBOURNE, Australia, Feb. 11, 2015 /PRNewswire/ -- Global market intelligence firm ORC International today announced the addition of two senior appointments to its growing talent base in Asia. Industry veteran Smitha Kuppa has been appointed Senior Research Director of ORC's Qualitative practice in Asia. She is joined by human resource management expert Nellie Yeoh as Senior Consultant, Employee Research Asia.

With 14 years' experience across emerging markets in Asia, Africa and Latin America, Kuppa will be responsible for ensuring the quality of ORC's qualitative research services to its Asian clients. Her experience spans multiple categories, including household, personal care, food and beverages, snacking, financial services and IT services, specializing in innovation, market entry strategy and communication development. Previously, she worked with Quantum Consumer Solutions, Flamingo, and The Leading Edge & Millward Brown.

"Smitha brings our clients the experience and expertise of a senior practitioner, with insights from diverse industries and geographies. She is passionate about delivering actionable intelligence that shifts customer behaviour," says Samy Mardolker, Managing Director of ORC International Singapore.

Yeoh's appointment formalizes Employee Research as ORC's fourth core offering in Asia, rounding out its existing Customer, Marketing and Strategy Research capabilities.

"Nellie's appointment completes our full-service offering in Asia, enabling us to examine business issues through four lenses: customers, markets, strategy and now employees. Her creative and insightful solutions will help our clients to improve employee engagement and customer satisfaction," Joseph Chui, SVP of ORC's Asia Employee Research Practice comments.

Previously a consultant with a boutique HR consultancy firm, Yeoh is adept at designing HR frameworks. She has more than 13 years HR and operations experience, including a "hands-on" HR role at the American Chamber of Commerce in Singapore. With industry experience spanning the marine, healthcare, security, energy, IT and professional services industries, she is used to working closely with senior business executives and government diplomats. 

ORC International's Employee Research practice helps organizations understand how to attract, engage and retain top employees to maximize performance and profitability. The firm's expertise stretches across every stage of the employee lifecycle, helping clients to build their brand as an employer to attract the best talent, then working with organizations to understand and improve employee engagement, retain key employees and measure the causes of employee turnover.

Editor's notes

About ORC International

ORC International is a leader in the art of business intelligence. We help companies explore, navigate and integrate insights to uncover what truly engages people around the world. With a focus on improving business performance and growth, we combine quality data, smart synthesis and a best in class digital platform to deliver transformative business insights across customers, employees, marketing, and strategy. To learn more, visit www.ORCInternational.com.

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Mangmang Miao
Marketing Manager, Asia-Pacific/Global Customer Research
+61 3 9935 5700
[email protected]

SOURCE ORC International

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