Oracle Buys CrowdTwist

Extends Oracle CX with Leading Cloud-Native Omni-Channel Loyalty Solution

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Oct 02, 2019, 07:34 ET

REDWOOD SHORES, Calif., Oct. 2, 2019 /PRNewswire/ -- Oracle today announced it signed an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution to empower brands to offer personalized customer experiences. The solution offers over 100 out-of-the-box engagement paths, providing rapid time-to-value for marketers to develop a more complete view of the customer. Upon the close of the acquisition, the CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization.

In today's omni-channel environment, customer retention is critical to every business and loyalty is the unifying component for a brand across all marketing initiatives. Yet, many loyalty products offer static, single-channel, spend-and-get programs loaded with services and customization, creating difficult to adapt programs which are costly to implement and maintain. CrowdTwist's cloud loyalty solution offers adaptable programs tailored to the needs of the customer to offer discounts, points, check-ins or rewards.

Together, Oracle and CrowdTwist will enable organizations of all sizes to deliver personalized engagement and extend loyalty and reward programs to a brand's most beneficial customer behaviors. The combination offers several benefits to customers:

Tightly couple loyalty programs with the orchestration of B2C brands and customers through existing integration with Oracle Responsys.
Heighten customer intelligence and the value of loyalty program data through future integration with Oracle CX Unity.
Utilize loyalty and retention data to optimize B2B marketing campaigns via expanded integrations with Oracle Eloqua.
Deliver comprehensive, end-to-end loyalty view at transaction and store levels by extending current integrations with Oracle's leading industry-specific retail, hospitality and food & beverage applications.

"Oracle is taking a unique approach to the customer data platform space, enabling the application of intelligence across every customer touchpoint," said Rob Tarkoff, Executive Vice President, Oracle. "CrowdTwist's leading loyalty platform will significantly augment Oracle CX's ability to help our customers build more meaningful relationships with their customers."

"The combination with Oracle validates CrowdTwist's world-class technology, employees and customers," said Scott Matthews, CEO of CrowdTwist. "We could not have found a more compelling partner to advance our vision of customer loyalty at scale."

More information about this announcement is available at www.oracle.com/crowdtwist.

Additional Information

Oracle and CrowdTwist

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Oracle is currently reviewing the existing CrowdTwist product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of CrowdTwist's product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by CrowdTwist or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.

Cautionary Statement Regarding Forward-Looking Statements

This document contains certain forward-looking statements about Oracle and CrowdTwist, including statements that involve risks and uncertainties concerning Oracle's proposed acquisition of CrowdTwist, anticipated customer benefits and general business outlook. When used in this document, the words "anticipates", "can", "will", "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or CrowdTwist, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or CrowdTwist may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or CrowdTwist. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor CrowdTwist is under any duty to update any of the information in this document.

SOURCE Oracle