Oprah Winfrey Revealed As Celebrity Americans Most Want To Work For In Hallmark eCards/Kelton Global "National Boss's Day" Survey

LOS ANGELES, Oct. 16, 2014 /PRNewswire/ -- Hallmark eCards and Kelton today announced findings from a new survey that uncovered what employees might want to tell their bosses in time for National Boss's Day. As part of the study, employees were asked what sentiments they would most like to share with their boss, which celebrity they would most like to have as a boss, and when they think it's appropriate to send an eCard in the workplace. Oprah Winfrey is America's most desired celebrity boss (25% or 60 million Americans), with Michelle Obama coming in second (17% or 41 million Americans).* Additionally, nearly half (46%) of Americans would like to express gratitude to their boss, by saying "Thank you" or "I'm grateful for your mentorship."  Three in ten (30%) wish to say "I'd like a raise."

Ranking of celebrities Americans would most want as their boss:*

1. Oprah Winfrey (25%)
2. Michelle Obama (17%)
3. Steve Carrell (13%)
4. Conan O'Brien (10%)
5. Donald Trump (9%)
6. Sarah Palin (8%)
7. Chelsea Handler (7%)
8. Ryan Seacrest (6%)
9. Alec Baldwin (3%)

*Among those Americans who would want one of the celebrities from the list provided.

Ranking of messages employees would like to send their boss: **

1. "Thank You" or "I'm grateful for your mentorship" (46%)
2. "I'd like a Raise" (30%)
3. "You're doing a great job" (21%)
4. "Get off my back" (10%)
5. "Stop taking credit for my work" (9%)
6. "I'm smarter than you" (6%)
7. "Please don't fire me" (5%)

**Among Americans who have a boss. Respondents were allowed to "choose all."

Other findings from the survey:

• Powerful women beat well-known men as the most desired bosses, with the women on the celebrity list claiming 58% of the vote and men claiming 42%. Oprah Winfrey and Michelle Obama came out on top and earned 43% of the combined vote.
• Digital greeting cards such as Hallmark eCards are widely seen as appropriate to give or send in the workplace.  Over one-third are apt to give a coworker an eCard on workplace specific holidays such as Administrative Professionals Day (37%) or National Boss's Day (36%).

Methodology
The Hallmark eCards National Boss's Day Survey was conducted between September 12 and September 18, 2014 among 1,024 nationally representative Americans ages 18 and over. Quotas were set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all personas in the universe represented by the sample. The study design was a collaborative effort between Hallmark eCards and Kelton.  Funding for the study was provided by Hallmark. To access the full survey, see media contact info below.

About Hallmark eCards
Hallmark eCards is the leading provider of digital greetings on the internet. Using a mix of cutting edge technology and Hallmark's storied creativity, HallmarkeCards.com has delighted consumers for over a decade. Follow Hallmark eCards at facebook.com/hallmarkecards and on Twitter @hallmarkecards.  

About Kelton
Kelton is a leading global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media and business strategy, Kelton helps drive our clients' businesses forward. For more information about Kelton Global please call 1.888.8.KELTON or visit www.keltonglobal.com.

MEDIA CONTACTS:
Jake Slane
Rogers & Cowan
(310) 854-8121
[email protected]

SOURCE Hallmark eCards

Related Links

https://www.hallmarkecards.com