OPPO Reno8 5G: Elevating the Reno Series to a New Level in Portrait Performance

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Dec 06, 2022, 03:58 ET

OPPO has continued to invest in the R&D of imaging technology on the Reno series
The Reno8 5G comes packed with a series of portrait features driven by leading AI technologies
OPPO has further upgraded the camera on the latest Reno series, in hopes of optimizing the shooting experience in lowlight environments

DUBAI, UAE, Dec. 6, 2022 /PRNewswire/ -- Portrait photography and videography are written into the DNA of the OPPO Reno Series. Ever since the first Reno series smartphones were introduced in 2019, the Reno series has brought users the very best in camera features empowered by OPPO's cutting-edge R&D in imaging technology.

Through an analysis of user insights, we discovered that about 40% of photos shot on Reno smartphones are taken after 5pm. For video, this percentage is even higher at nearly 50%. This discovery caused us to think about how we can better cater to user demand for fantastic image quality in darker nighttime environments. Based on this, we upgraded the portrait features on the latest Reno8 series to unleash unlimited imaging power that enables users to capture every memorable moment in life with incredible detail and clarity.

Ultra Night Video – Always Vivid, Always Clear
Picture a stunning city view at night. The rich and colorful neon signs in the background of the street sit in stark contrast to the dark foreground. A lesser phone might leave these foreground elements draped in shadow, but the Ultra Night Video algorithm on the Reno8 5G automatically detects ambient light and increases image brightness, improves colour expression, and sharpens facial features to bring out the beauty in everything.

Whether you're shooting at night or in dimly lit surroundings, this AI-enhanced feature is here to deliver clearer, brighter, and more vivid portrait videos on both front and rear cameras.

Ultra HDR Video – Unfazed by Backlight
Shooting portrait videos in scenes with bright backlight has always been a challenge for any camera. The vast difference in brightness between the lightest and darkest elements is no longer an issues with DOL-HDR on the Reno8 5G. When the smartphone detects a high dynamic range in the scene, it will automatically toggle Ultra HDR Video, bringing DOL-HDR into action to process each video frame with enhanced dynamic range and true-to-life colours that guarantee details in videos come out looking bright and clear in both bright and dark areas.

Night Portrait – Pro-level Photos at Your Fingertips
The new Reno8 series also gives you pro-level portrait effects to apply to your still images. Anyone who has spent much time shooting photos at night will know that you need more time to take a photo in a dark environment. The Reno8 5G helps solve this by introducing two new features that reduce the time needed to snap a night portrait by 39.7% compared with the Reno7 series. The first of these is the significantly increased light sensitivity of the dual flagship camera sensors, and the second is the industry-leading Turbo RAW algorithm, which can reduce the noise of all three R/G/B channels using an AI neural network.

Now, when you press the shutter, photos appear more quickly without long-waiting times, enabling you to capture sharp nighttime portraits exactly as you see them.

Packed with incredible camera features, the OPPO Reno8 5G elevates the Reno Series to a new level of portrait performance. As the "Portrait Expert", the Reno series is the culmination of our mission to bring you the right camera and the best imaging features needed to capture the beauty of everyday life exactly how you envision it.

As our R&D into imaging technology pushes forward, OPPO will continue to bring even more professional portrait photography and videography features to users around the world on the Reno series.

About OPPO
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO's business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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