Opening a Green Path for B2B Industry

HANGZHOU, China, Aug. 16, 2012 /PRNewswire-Asia/ -- At 4:00p.m. on June 20, Alibaba.com declared its official delisting from the Hong Kong Stock Exchange. This high-profile privatization step by Alibaba not only gives rise to many guesses about the reasons of its delisting, but also sounds a warning and gives cause to millions of SMEs in B2B industry to think about their own future.

In recent years, B2C and C2C came into rapid growth in the e-commerce market. However, compared with the two, the B2B industry is being gradually squeezed into the marginalized condition, with the direct consequence of decreasing profits. And once Alibaba launches an overall listing by 2015, it will then undoubtedly bring a huge strike to the development of B2B industry.

Meanwhile, the rising costs of raw materials and labour also bring great pressure to the SMEs who are the major clients of B2B sites. Therefore, reform and upgrade is urgently needed for them to survive in the rapid changing market. Data shows that the SMEs' business scale has reached 3.4 trillion yuan in 2011 Chinese B2B market, increased by 35.7% compared with that of 2010. But, in the next few years, the trade turnover will apparently slow down. Also, in 2011 Chinese B2B market, Alibaba took the first position with 48.9% of market share, followed by Globalsources and hc360. And the newly-emerged e-commerce platforms such as Weiku and DHGate are also growing fast, with great room for more market share.

In the B2B industry nowadays, competition has entered into a particularly intensive situation. The application of new development models show its great inevitability. As a new platform wanting a share of the spoils in B2B e-marketplace, delving further into the database and providing more professional services for customers are two of the most important steps. The new development model should focus on the practical interests of suppliers and buyers, creating brand-new B2B user experience.

Take SeekPart.com - a specialized vertical platform in machinery spare parts industry for example: it devotes itself entirely to promoting the professional degree and creating a brand-new purchasing experience, including the establishment of mechanical parts database, the optimization of the suppliers' structure and the service of entrusted procurement. In order to help buyers and sellers get mutual benefits, the new model takes the platform users as the starting point of all actions, following their footsteps closely. It does not only adopt the ecological development model of e-commerce, but also takes buyers' and sellers' user experience into consideration. Adhering to the service concept of win-win, it combines the double identities in service industry and suppliers industry and provides better services for product terminal, opening a green and sustainable B2B development path.

B2B industry is bound to experience great revolution and innovation after Alibaba' delisting. Under this circumstances, in-depth data analysis and better services would bring new opportunities for the e-commerce sites. In market environment of "the Survival of the Fittest", the new green model and innovative development ideas of which those new-emerging platforms are applying are worthy of thought and deserve reference, as represented by SeekPart.com. The transformation of B2B industry would most surely impact us all.

SOURCE Hangzhou WeiKu Information Technology Co., Ltd.