Open Season: Busch Drinkers To Set Their Sights On Limited-Edition Hunting Packaging In Pursuit Of Exclusive Trophy Cans

Campaign Includes All-new Packaging Design and Chance for Busch Fans To Win Once-in-a-Lifetime Hunting Expedition

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Sep 08, 2014, 11:29 ET

ST. LOUIS, Sept. 8, 2014 /PRNewswire/ -- Busch, the beer of choice for outdoorsmen for decades, is introducing a new trophy for hunters to set their sights on this hunting season. Starting Sept. 8, Busch fans can purchase Busch beer – with the same great taste they love – in a sleek, redesigned package, as well as enter to win the ultimate hunting getaway.

Anheuser-Busch releases limited-edition Busch hunting packaging on Mon., Sept. 8, 2014.The standard 2014 Busch Hunting can will feature unique hunting graphics complete with silhouettes of deer, elk and duck over Busch's signature "blaze orange" background. The packaging will be randomly seeded with 60,000 special-edition "Trophy Cans," which consumers can use to enter the "Hunt Down a Trophy Can" contest and have the chance to win incredible prizes, including a once-in-a-lifetime hunting vacation. (PRNewsFoto/Anheuser-Busch)

"For the past several years, we've had a great time playing around with the packaging designs during hunting season to celebrate our loyal drinkers who are avid outdoorsmen and have a passion for hunting," said Edison Yu, vice president of value brands at Anheuser-Busch. "New this year, we're giving our fans a chance to win an incredible hunting trip that will be the envy of everyone else at deer camp."

The 2014 Busch Hunting can will feature unique hunting graphics complete with silhouettes of deer, elk and duck over Busch's signature "blaze orange" background. The packaging will be randomly seeded with 60,000 special-edition "Trophy Cans," which consumers can use to enter the "Hunt Down a Trophy Can" contest and have the chance to win incredible prizes, including a once-in-a-lifetime hunting vacation.

After finding a special-edition Trophy Can, consumers are encouraged to capture a photo with the can, upload it through the Busch Facebook page or www.Busch.com. Each week, the two most creative submissions will be selected, and the winners will be rewarded with hunting equipment prizes.

All weekly winners will then be entered to win the Grand Prize – an all-expense paid hunting trip at Deer Creek Lodge in Sebree, Ky.

While the "Hunt Down a Trophy Can" promotion is open to entrants nationwide Sept. 8, through Nov. 30, the limited-edition Hunting packaging is only available in select states, primarily across the Midwest and South, from September through November. It is available in four pack sizes: 18-pack 12 oz. cans; 24-pack 12 oz. cans; 30-pack 12 oz. cans; and 25 oz. cans.

For more information on Busch Hunting, download the Busch Hunting Trophy Can app or visit www.Busch.com/Hunting or www.Facebook.com/Busch.

Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest, all-natural ingredients sourced from Anheuser-Busch's family of growers, every batch is hand-crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.6 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 12 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com