NEW YORK, Nov. 22, 2022 /PRNewswire/ -- Technavio has been monitoring the online language learning market in the US, operating under the consumer discretionary market. The report on the online language learning market in the US estimates the market to register an incremental growth of USD 5.72 billion, at a CAGR of 19.75% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Request the Latest Free sample report
- By Product
- Course Material
- Due to the rising demand for courses from individual students, the course material sector will dominate the online language learning market in the US over the forecast period. However, the increasing adoption of mobile language learning applications will impact the growth of the course material segment. Many providers try to offer individualized course material in order to attract a large user base, which encourages service and content innovation.
- Support
- Apps
- By End-user
- Individual Learners
- Institutional Learners
To know additional highlights and key points on various market segments and their impact in coming years, Buy Report.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The online language learning market in the US report covers the following areas:
- Online Language Learning Market Size in the US
- Online Language Learning Market Trends in the US
- Online Language Learning Market Industry Analysis in the US
The rise in immigration is one of the major factors fueling the US market for online language instruction. Other than English, Spanish and French are the most widely spoken languages. Immigrants should find new possibilities and find it easier to integrate into American society by learning the language. A major portion of the immigrant community has been encouraged to choose online courses due to the significant rise in smartphone prevalence and preference for content availability online. As a result, industry growth in the US will be fueled by the ease of online language learning. Request a Free Sample Report.
Vendors are being driven by the intensifying market competition to use a variety of growth techniques, including advertising and promotional efforts, to increase the visibility of their offerings. To maintain their position as industry leaders, several vendors are also implementing inorganic expansion techniques like M&As.
The report analyzes the market's competitive landscape and offers information on several market vendors, including Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH.
- Babbel GmbH: The company offers services such as Babbel Live.
- Berlitz Corp.: The company offers services such as online Spanish classes.
- Duolingo Inc.: The company offers services such as online german classes.
- Mango Languages: The company offers services such as online french courses
- McGraw Hill Education Inc.: The company offers services such as McGraw-Hill Language Lab.
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will assist the online language learning market in us growth during the next five years
- Estimation of the online language learning market in the US size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the online language learning market in the Us
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of the online language learning market in the US, vendors
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Online Language Learning Market In US Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 19.75% |
Market growth 2022-2026 |
$ 5.72 billion |
Market structure |
Fragmented |
YoY growth (%) |
18.75 |
Regional analysis |
US |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 04: Key Finding 6
Exhibit 05: Key Finding 7
2. Market Landscape
2.1 Market ecosystem
2.1.1 Parent Market
Exhibit 06 Parent market
Exhibit 07: Market characteristics
2.2 Value Chain Analysis
Exhibit 08: Value Chain Analysis: Education Services
2.2.1 Input
2.2.2 Operations
Pitching and profiling
Resourcing and communicating
Delivery and support
Connecting and innovating
2.2.3 Marketing and sales
2.2.4 Support activities
2.2.5 Innovations
3. Market Sizing
3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
Estimating growth rates for emerging and high-growth markets
Estimating growth rates for mature markets
Exhibit 11: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 12: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 13: Five forces analysis 2021 - 2026
4.2 Bargaining power of buyers
Exhibit 14: Bargaining power of the buyer
4.3 Bargaining power of suppliers
Exhibit 15: Bargaining power of the supplier
4.4 Threat of new entrants
Exhibit 16: Threat of new entrants
4.5 Threat of substitutes
Exhibit 17: Threat of substitutes
4.6 Threat of rivalry
Exhibit 18: Threat of rivalry
4.7 Market condition
Exhibit 19: Market condition - Five forces 2021
5. Market Segmentation by Product
5.1 Market segments
Exhibit 20: Product- Market share 2021 - 2026 (%)
5.2 Comparison by Product
Exhibit 21: Comparison by Product
5.3 Course material - Market size and forecast 2021-2026
Exhibit 22: Course material - Market size and forecast 2021-2026 ($ million)
Exhibit 23: Course material - Year-over-year growth 2021-2026 (%)
5.4 Support - Market size and forecast 2021-2026
Exhibit 24: Support - Market size and forecast 2021-2026 ($ million)
Exhibit 25: Support- Year-over-year growth 2021-2026 (%)
5.5 Apps - Market size and forecast 2021-2026
Exhibit 26: Apps - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Apps - Year-over-year growth 2021-2026 (%)
5.6 Market opportunity by Product
Exhibit 28: Market opportunity by Product
6 Market Segmentation by End-user
6.1 Market segments
Exhibit 29: End-user - Market share 2021-2026 (%)
6.2 Comparison by End-user
Exhibit 30: Comparison by End-user
6.3 Individual learners - Market size and forecast 2021-2026
Exhibit 31: Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Individual learners - Year-over-year growth 2021-2026 (%)
6.4 Institutional learners - Market size and forecast 2021-2026
Exhibit 33: Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Institutional learners - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Distribution channel
Exhibit 35: Market opportunity by Distribution channel
7. Customer landscape
Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
7.1 Overview
Exhibit 36: Customer landscape
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Influx of immigrants
8.1.2 SMAC (social, mobile, analytics, and cloud) in language learning
8.1.3 Rise in multilingualism
8.2 Market challenges
8.2.1 Competition from providers of MOOC
8.2.2 High cost of implementation
8.2.3 Vendor focus on product differentiation
Exhibit 37: Impact of drivers and challenges
8.3 Market trends
8.3.1 Increased use of VR
8.3.2 Emphasis on bilingual and multilingual education
8.3.3 Inclusion of analytical tools
9. Vendor Landscape
9.1 Competitive Scenario
9.2 Overview
Exhibit 38: Vendor landscape
9.3 Landscape disruption
Exhibit 39: Landscape disruption
Exhibit 40: Industry Risk
10. Vendor Analysis
10.1 Vendors covered
Exhibit 41: Vendors covered
10.2 Market positioning of vendors
Exhibit 42: ?Market positioning of vendors?
10.3 Babbel GmbH
Exhibit 43: Babbel GmbH - Overview
Exhibit 44: Babbel GmbH - Product and service
Exhibit 45: Babbel GmbH - Key news
Exhibit 46: Babbel GmbH - Key offerings
10.4 Berlitz Corp.
Exhibit 47: Berlitz Corp. - Overview
Exhibit 48: Berlitz Corp. - Product and service
Exhibit 49: Berlitz Corp. - Key offerings
10.5 Duolingo Inc.
Exhibit 50: Duolingo Inc. - Overview
Exhibit 51: Duolingo Inc. - Product and service
Exhibit 52: Duolingo Inc. - Key offerings
10.6 Mango Languages
Exhibit 53: Mango Languages - Overview
Exhibit 54: Mango Languages - Product and service
Exhibit 55: Mango Languages - Key offerings
10.7 McGraw Hill Education Inc
Exhibit 56: McGraw Hill Education Inc. - Overview
Exhibit 57: McGraw Hill Education Inc. - Business segments
Exhibit 58: McGraw Hill Education Inc.- Key news
Exhibit 59: McGraw Hill Education Inc. - Key offerings
Exhibit 60: McGraw Hill Education Inc. - Segment focus
10.8 Pearson Plc
Exhibit 61: Pearson Plc - Overview
Exhibit 62: Pearson Plc - Business segments
Exhibit 63: Pearson Plc - Key news
Exhibit 64: Pearson Plc - Key offerings
Exhibit 65: Pearson Plc - Segment focus
10.9 Rosetta Stone Ltd.
Exhibit 66: Rosetta Stone Ltd. - Overview
Exhibit 67: Rosetta Stone Ltd. - Business segments
Exhibit 68: Rosetta Stone Ltd. - Key offerings
Exhibit 69: Rosetta Stone Ltd. - Segment focus
10.10 SANS Inc. Software and Network Solutions
Exhibit 70: SANS Inc. Software and Network Solutions - Overview
Exhibit 71: SANS Inc. Software and Network Solutions - Product and service
Exhibit 72: SANS Inc. Software and Network Solutions - Key offerings
10.11 Speexx
Exhibit 73: Speexx - Overview
Exhibit 74: Speexx - Product and service
Exhibit 75: Speexx - Key offerings
10.12 Springer-Verlag GmbH
Exhibit 76: Springer-Verlag GmbH - Overview
Exhibit 77: Springer-Verlag GmbH - Business segments
Exhibit 78: Springer-Verlag GmbH - Key offerings
Exhibit 79: Springer-Verlag GmbH - Segment focus
11. Appendix
11.1 Scope of the report
11.1.1 ????Market definition
11.1.2 ????Objectives
11.1.3 ????Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 80: ?Currency conversion rates for US$?
11.3 Research Methodology
Exhibit 81: ?Research Methodology
Exhibit 82: ??Validation techniques employed for market sizing?
Exhibit 83: ??Information sources
11.4 List of abbreviations
Exhibit 84: List of abbreviations
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Technavio Research
Jesse Maida
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SOURCE Technavio
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