The online baby products retailing market share growth by the baby toys segment will be significant during the forecast period. The high demand for educational toys is also likely to drive the sales of this segment. The internet grants parents easy access to popular toy sites and allows product comparison from remote locations. the sales of baby toys are high during occasions and festivals because of the heavy discounts available online. One of the benefits of online baby toy retailing is that consumers can order products from remote distributors or sellers. In case they receive damaged or counterfeit products, they can return the product to the seller. Owing to this advantage, the adoption of this channel for purchasing various baby toys is increasing.
- Out-of-Scope:
- Baby gear
- Baby apparel
- Baby diaper products
- Others
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Moreover, the report also provides Value Chain Analysis which helps companies gain a competitive advantage in the market. The Value Chain of the Online Baby Products Retailing Market includes the following core components:
- Inputs
- Operations
- Marketing and sales
- Service
- Support activities
- Innovation
Highlights-
- Segmentation- The report extensively covers market segmentation by Product (baby toys, baby gear, baby apparel, baby diaper products, and others) and Geography (APAC, North America, Europe, Middle East and Africa, and South America)
- Key Companies- Alibaba Group Holding Ltd., Amazon.com Inc., Argos Ltd., Baby Care, Baby Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., Ebates Performance Marketing Inc., eBay Inc., DRESS CODE, Kidsroom, Mumzworld.com, Pupsik Studio LLP, Qurate Retail Inc., Saks Direct Inc., The Walt Disney Co., and Tru Kids Brand among others
- Driver- Easier payment options to drive the market.
- Challenge- Increase in the availability of counterfeit products to hamper the market growth
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Vendor Insights-
The online baby products retailing market is fragmented and the vendors are deploying growth strategies such as focusing on acquiring other small brands to increase their market presence to compete in the market.
- Alibaba Group Holding Ltd.- The company offers wide range of baby products through their retail online platform such as water bottles, strollers, walkers and carriers, wet wipes, feeding supplies, and others.
- Baby Earth- The company offers wide variety of baby products through their online retail platform such as clothing, strollers, nursing, toys, and others.
- eBay Inc.- The company offers wide variety of online baby products such as nursery, blankets and throws, plush baby toys, strollers, baby and toddler shoes, and others.
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Learn More about Key Driver & Challenge of the Market-
- Online Baby Products Retailing Market Driver:
Easy accessibility and hassle-free online payments and customer confidence on online payments, 24/7 customer support, easy refunding policies, and lower prices are some key factors that back online sales of baby products. Online retailers provide several payment options, such as credit cards, e-wallets, COD (cash-on-delivery), Internet banking, and cash-on-order. They are also trying to enhance their market shares by offering secure payment gateways and thereby building customer trust. Regulatory changes, such as the Indian banknote demonetization, which was implemented in 2017, lowered the flow of liquid cash. Such changes, therefore, encourage many online retailers such as Amazon.com to introduce diverse payment options at the point of sale (POS). The availability of fast, secure, and cheap technology has helped many new players enter the e-commerce market, making it highly competitive and price-effective. These factors propel the growth of the market.
- Online Baby Products Retailing Market Challenge:
- Increase in the availability of counterfeit products:
The easy and widespread availability of counterfeit products online is anticipated to compound the growth of the market during the forecast period. Counterfeit products are fraudulently produced and mislabeled with popular brand names. These practices affect the profitability and brand image of the original vendors and consumer confidence. The prices of these products are also lower than the original products. Moreover, the lack of proper processes to ensure the authentication and credibility of products also affects the genuine players and consumers. Counterfeit products are mainly available in developing countries, with China being one of the largest exporters. These factors hinder the growth of the online baby products retailing market during the forecast period.
Find additional information about various other market Drivers & Challenges mentioned in our FREE sample report.
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Online Baby Products Retailing Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.82% |
Market growth 2022-2026 |
$ 13.61 billion |
Market structure |
Fragmented |
YoY growth (%) |
9.55 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 36% |
Key consumer countries |
US, China, Japan, Germany, UK, and France |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Alibaba Group Holding Ltd., Amazon.com Inc., Argos Ltd., Baby Care, Baby Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., Ebates Performance Marketing Inc., eBay Inc., DRESS CODE, Kidsroom, Mumzworld.com, Pupsik Studio LLP, Qurate Retail Inc., Saks Direct Inc., The Walt Disney Co., and Tru Kids Brand |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period, |
Customization preview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Baby toys - Market size and forecast 2021-2026
- Exhibit 28: Chart on Baby toys - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Baby toys - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Baby toys - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Baby toys - Year-over-year growth 2021-2026 (%)
- 5.4 Baby gear - Market size and forecast 2021-2026
- Exhibit 32: Chart on Baby gear - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Baby gear - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Baby gear - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Baby gear - Year-over-year growth 2021-2026 (%)
- 5.5 Baby apparel - Market size and forecast 2021-2026
- Exhibit 36: Chart on Baby apparel - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Baby apparel - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Baby apparel - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Baby apparel - Year-over-year growth 2021-2026 (%)
- 5.6 Baby diaper products - Market size and forecast 2021-2026
- Exhibit 40: Chart on Baby diaper products - Market size and forecast 2021-2026 ($ million)
- Exhibit 41: Data Table on Baby diaper products - Market size and forecast 2021-2026 ($ million)
- Exhibit 42: Chart on Baby diaper products - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Baby diaper products - Year-over-year growth 2021-2026 (%)
- 5.7 Others - Market size and forecast 2021-2026
- Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.8 Market opportunity by Product
- Exhibit 48: Market opportunity by Product ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 50: Chart on Market share by geography 2021-2026 (%)
- Exhibit 51: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 52: Chart on Geographic comparison
- Exhibit 53: Data Table on Geographic comparison
- 7.3 APAC - Market size and forecast 2021-2026
- Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.4 North America - Market size and forecast 2021-2026
- Exhibit 58: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.5 Europe - Market size and forecast 2021-2026
- Exhibit 62: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.7 South America - Market size and forecast 2021-2026
- Exhibit 70: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.8 China - Market size and forecast 2021-2026
- Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.9 US - Market size and forecast 2021-2026
- Exhibit 78: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.10 Germany - Market size and forecast 2021-2026
- Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.11 UK - Market size and forecast 2021-2026
- Exhibit 86: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 87: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 88: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.12 France - Market size and forecast 2021-2026
- Exhibit 90: Chart on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 91: Data Table on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 92: Chart on France - Year-over-year growth 2021-2026 (%)
- Exhibit 93: Data Table on France - Year-over-year growth 2021-2026 (%)
- 7.13 Japan - Market size and forecast 2021-2026
- Exhibit 94: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 95: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 96: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 97: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.14 Market opportunity by geography
- Exhibit 98: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.3 Impact of drivers and challenges
- Exhibit 99: Impact of drivers and challenges in 2021 and 2026
9 Vendor Landscape
- 9.2 Vendor landscape
- Exhibit 100: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 101: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 102: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 103: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 104: Matrix on vendor position and classification
- 10.3 Alibaba Group Holding Ltd.
- Exhibit 105: Alibaba Group Holding Ltd. - Overview
- Exhibit 106: Alibaba Group Holding Ltd. - Business segments
- Exhibit 107: Alibaba Group Holding Ltd. - Key offerings
- Exhibit 108: Alibaba Group Holding Ltd. - Segment focus
- 10.4 Amazon.com Inc.
- Exhibit 109: Amazon.com Inc. - Overview
- Exhibit 110: Amazon.com Inc. - Business segments
- Exhibit 111: Amazon.com Inc. - Key news
- Exhibit 112: Amazon.com Inc. - Key offerings
- Exhibit 113: Amazon.com Inc. - Segment focus
- 10.5 Argos Ltd.
- Exhibit 114: Argos Ltd. - Overview
- Exhibit 115: Argos Ltd. - Product / Service
- Exhibit 116: Argos Ltd. - Key offerings
- 10.6 Baby Care
- Exhibit 117: Baby Care - Overview
- Exhibit 118: Baby Care - Product / Service
- Exhibit 119: Baby Care - Key offerings
- 10.7 Baby Earth
- Exhibit 120: Baby Earth - Overview
- Exhibit 121: Baby Earth - Product / Service
- Exhibit 122: Baby Earth - Key offerings
- 10.8 Babydash Sdn Bhd
- Exhibit 123: Babydash Sdn Bhd - Overview
- Exhibit 124: Babydash Sdn Bhd - Product / Service
- Exhibit 125: Babydash Sdn Bhd - Key offerings
- 10.9 Babyshop Group
- Exhibit 126: Babyshop Group - Overview
- Exhibit 127: Babyshop Group - Product / Service
- Exhibit 128: Babyshop Group - Key offerings
- 10.10 Bed Bath and Beyond Inc.
- Exhibit 129: Bed Bath and Beyond Inc. - Overview
- Exhibit 130: Bed Bath and Beyond Inc. - Product / Service
- Exhibit 131: Bed Bath and Beyond Inc. - Key news
- Exhibit 132: Bed Bath and Beyond Inc. - Key offerings
- 10.11 Best Buy Co. Inc.
- Exhibit 133: Best Buy Co. Inc. - Overview
- Exhibit 134: Best Buy Co. Inc. - Business segments
- Exhibit 135: Best Buy Co. Inc. - Key offerings
- Exhibit 136: Best Buy Co. Inc. - Segment focus
- 10.12 The Walt Disney Co.
- Exhibit 137: The Walt Disney Co. - Overview
- Exhibit 138: The Walt Disney Co. - Business segments
- Exhibit 139: The Walt Disney Co. - Key offerings
- Exhibit 140: The Walt Disney Co. - Segment focus
11 Appendix
- 11.2 Inclusions and exclusions checklist
- Exhibit 141: Inclusions checklist
- Exhibit 142: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 143: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 144: Research methodology
- Exhibit 145: Validation techniques employed for market sizing
- Exhibit 146: Information sources
- 11.5 List of abbreviations
- Exhibit 147: List of abbreviations
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