OneTrust Announces Mobile App Consent Solution for GDPR and IAB Europe Compliance

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Jul 19, 2018, 03:00 ET

LONDON, July 19, 2018 /PRNewswire/ -- OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today announced OneTrust Mobile App Consent, a solution that integrates mobile consent and preference management into the market-leading OneTrust Marketing Compliance suite. OneTrust Mobile App Consent will be available in August and helps companies collect and document user consent on mobile apps, supporting compliance with the EU General Data Protection Regulation (GDPR), ePrivacy Directive, California Consumer Privacy Act (CCPA) and other global privacy regulations.

Register for the webinar: OneTrust Mobile App Consent on Tuesday 31 July at 16:00 BST / 11:00 EDT

OneTrust Mobile App Consent helps companies integrate the following capabilities into native mobile apps:

Initial Consent Acceptance on App Load: Some organizations, for example publishers, have requirements to capture consent prior to the user accessing the app in order to comply with targeted advertising or other data processing related requirements.
Just-in-Time Consent Interfaces: Rather than ask for consent up front, many app developers and user experience professionals prefer to have consent requests be more contextual and provided "just-in-time" when the user is accessing a certain app feature that requires access to an additional set of data that the user must consent to.
Mobile App Privacy Preference Center: Consent and preferences indicated by the end user is centrally maintained and can be accessed from within the app, or outside the app in a centralized preference center.
Proof and Records of "Content Receipts": To support compliance with regulations such as GDPR, all consent history provided by the user is maintained in a central consent receipt database.
Consent and Marketing Analytics Dashboards: Dashboards and metrics help organizations understand the overall effectiveness of their consent program.
Sync Consent Preferences to Integrated Systems: Changes to a user's consent are reflected within the OneTrust consent database and synced with any integrated systems, such as marketing automation and CRM tools.

OneTrust Mobile App Consent is highly tailorable to allow organisations to build custom on-brand user interfaces and fully integrated into the OneTrust Universal Consent and Preference Management solution for a consistent consent experience across an organisation's web and mobile platforms. OneTrust Mobile App Consent also leverages the IAB Europe Transparency and Consent Framework so companies can deliver targeted mobile ads based on the user's consent preferences. OneTrust Consent for Mobile is available for native and web apps and can be easily deployed via the OneTrust Mobile App Consent Software Development Kit (SDK).

"Organisations globally rely on OneTrust to power the backbone of their marketing compliance activities," said Blake Brannon, VP of Product, OneTrust. "Our size, scale and maturity in the online marketing consent, enterprise preference center and cookie consent use cases make this new mobile app solution an obvious extension to our market leading platform. In addition, our partnership with IAB Europe added a deeper layer of support for publishers globally who are looking to comply with data-driven advertising consent standards."

Resources:

Learn more about OneTrust Mobile App Consent
Register for the webinar: OneTrust Mobile App Consent on Tuesday 31 July at 16:00 BST / 11:00 EDT
Sign up for a free PrivacyConnect GDPR Workshop in a city near you
Connect with OneTrust on Twitter, LinkedIn, Facebook and Google+

For additional information, or to request a live OneTrust Privacy Management Software demo, visit OneTrust.com or email [email protected].

About OneTrust
OneTrust is the global leader in privacy management and marketing compliance software. More than 1,500 customers, including 200 of the Global 2,000, use OneTrust to comply with data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law) and California Consumer Privacy Act. An additional 7,500 organizations use OneTrust's technology through a partnership with the International Association of Privacy Professionals (IAPP), the world's largest global information privacy community.

The software, available in 50+ languages, is backed by over 20 awarded patents and can be deployed in an EU cloud or on-premise. The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organization to demonstrate compliance to regulators and auditors. The platform is enriched with content from hundreds of templates based on the world-class privacy research conducted by our 100+ in-house certified privacy professionals.

OneTrust helps organizations implement GDPR requirements, including Data Protection by Design (PbD), Data Protection Impact Assessments (PIA/DPIA), Vendor Risk Management, Incident and Breach Management, Records of Processing (Data Mapping), Universal Consent and Preference Management, ePrivacy Cookie Consent, Data Subject Access Rights, Portability and Right to Be Forgotten.

PrivacyConnect, OneTrust's global user community, hosts in-person workshops in 85 international cities, and is attended by thousands of privacy professionals to share best practices.

OneTrust is co-headquartered in Atlanta, GA and in London, UK, with additional offices in Munich, Bangalore and Hong Kong. The fast-growing team of privacy and technology experts surpasses 400 employees worldwide. To learn more, visit OneTrust.com.

Media Contact:
Gabrielle Ferree
Public Relations
+1 770-294-4668
[email protected]

SOURCE OneTrust