Onefootball Selects Localytics to Gain Real-Time Insight into the In-App Behaviors of Soccer Fans

BOSTON, April 8, 2014 /PRNewswire/ -- Localytics, the leading marketing and analytics platform for mobile and web apps, announced today that Onefootball has selected Localytics' analytics and marketing solution to gain real-time insight into the in-app activity of its international user base as it pursues its goal of connecting soccer fans all across the world.

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Onefootball currently provides live scores and updates from more than 100 international soccer leagues to users in more than 200 countries, with its largest user base in Germany. Onefootball expects to see rapid growth in its user base during the 2014 World Cup in Brazil in June. With rapid growth on the horizon, the ability to track user activity in real-time and to filter that data by location, acquisition source or other dimensions is critical to the company.

"The ability to filter any metric by multiple dimensions in real-time differentiated Localytics from other analytics platforms," said Onur Akpolat, business analyst at Onefootball. "With Localytics, we can take our acquisition and retention analysis a step further, filtering by country to see where our marketing has been most effective and where we should focus our efforts next."

Along with its goal of user growth, Onefootball plans to build a more social and interactive app experience that allows fans to engage with the app and with each other. Localytics' data about user behavior within the app will provide Onefootball with key feedback about how users are engaging with new features and functionality.

"Localytics provides user behavior data at a level of granularity that is unparalleled by other platforms," said Akpolat. "At the same time, the Localytics interface is so easy to use that anyone can quickly find the data they need."

About Localytics
Localytics provides the most powerful analytics and marketing platform for mobile and web apps. It is used in more than 20,000 apps on more than 1.4 billion devices, helping companies such as ESPN, eBay, Fox, and the New York Times drive user engagement, loyalty, and customer lifetime value. The platform allows organizations to gain deep, actionable insights into app user behaviors, and to create automated marketing programs that drive efficient user acquisition, targeted push and in-app messaging, and a personalized in-app experience. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Foundation Partners and Polaris Partners. Learn more at www.localytics.com.

About Onefootball
Football is about emotions. About cheering your team on, celebrating the victories and suffering when they go through hard times. Onefootball brings all these emotions to the palm of your hands. Covering more than 100 international football leagues and competitions, you can follow your team wherever you are, whenever you want. On top of that, find breaking news, videos, tables, statistics and exclusive audio commentary within Onefootball.

Contact: Samantha McGarry (InkHouse for Localytics), 781-966-4107, [email protected]

SOURCE Localytics

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