New York-Based Brand Marketing Agency Will Be Responsible For Promotion of The Charity's National Coat Drive Campaign And Awareness and Participation in the Charity's National Campaign
SAN FRANCISCO, Aug. 14, 2018 /PRNewswire/ -- One Warm Coat, one of the nation's leading independent coat drive organizations, announced today that it has named EVINS Communications Ltd. as its public relations agency of record. Celebrating their 26th year providing warmth for those in need, the charity aims to increase both the number of individual coat drives conducted by businesses and organizations of all sizes, as well as the number of coats collected.
As AOR, EVINS will manage all U.S. public relations, online and social media initiatives surrounding the organization's programming for the 2018/2019 campaign, as well as public awareness and experiential initiatives.
"After working with EVINS previously, they were the natural choice to help One Warm Coat reach an even wider audience than in the past," said Jennifer Stockard, President & CEO of One Warm Coat. "Their creative initiatives, deep connections in the media and influencer spaces and passion for our cause made them the perfect partner agency."
One Warm Coat is a national non-profit organization that works to provide a free, warm coat to any person in need, and supports individuals, groups, companies and organizations across the country by providing the tools and resources needed to hold a successful coat drive. Coats are distributed in the communities where they were collected, to children and adults in need, without charge, discrimination or obligation.
"Since our initial introduction to One Warm Coat we were awed by their drive and commitment to helping provide warm coats to so many individuals in need, and we knew that if given the opportunity we'd love to assist on an ongoing basis," said David Harrison, Senior Vice President at EVINS. "We're thrilled that they felt the same way, and we are looking forward to creating a truly impactful and unforgettable campaign for the upcoming season."
Since One Warm Coat's inception in 1992, the organization has worked with volunteers to host more than 31,000 coat drives and have given away more than 5 million coats. For more information, please visit http://www.onewarmcoat.org/.
About One Warm Coat
The organization began in 1992 with its first coat drive on Thanksgiving weekend in San Francisco. Since then, One Warm Coat has grown as a national organization collecting and distributing more than 5 million warm coats and supporting more than 4,000 coat drives each year. In dedicating the last 25 plus years to providing a warm coat to anyone in need, free of charge, One Warm Coat's efforts have been recognized with a number of awards, accolades and rankings including Top-Rated Nonprofit by Great Nonprofits and Platinum Star Nonprofit by Guidestar. The organization has collaborated with top companies such as Coca-Cola, Delta and Brooks Brothers among others to give warmth to those in need. To learn more about One Warm Coat, visit https://www.onewarmcoat.org/. Facebook (Facebook.com/onewarmcoat), Instagram (Instagram.com/onewarmcoat) and Twitter (Twitter.com/onewarmcoat).
About EVINS Communications, Ltd.
EVINS is a distinguished and award-winning branding, marketing, communications and new media company, with specialist expertise in developing integrated multi-platform programs for icon and legacy brands. Founded in 1987, EVINS has been consistently recognized for its excellence in creativity, strategies and tactics. EVINS makes a measurable, meaningful and consequential contribution to the growth and success of its clients' businesses. The agency forges long-term partnerships with clients, which is the ultimate affirmation and validation of its ability to contribute to a client's success. For additional information, please visit EVINS' online sites (EVINS.com), Facebook (Facebook.com/EVINSsct), Instagram (Instagram.com/evinsSCT) and Twitter (Twitter.com/EVINSsct).
SOURCE EVINS Communications
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