ON24 Holds Virtual Summit to Redefine Engagement for the Modern Buyer

SAN FRANCISCO, Nov. 2, 2017 /PRNewswire/ -- According to Forrester, 62% of business buyers are able to make a final purchasing decision based almost entirely on digital content. That's a radical departure from the traditional sales cycle and requires marketers to completely transform how they interact with their prospects and customers. Today, ON24 brings together the industry's most forward-looking marketing technology leaders and experts at the first-ever Engagement Marketing Virtual Summit to offer new ways to engage, convert and win this new customer.

"For the past decade, marketers have gotten really caught up in building their martech stack, scaling their reach and accumulating millions of data points," says Joe Hyland, CMO, ON24. "I think that's a convenient distraction from what's most important... great marketing isn't about us and modernizing our organizations, it's about the modern buyer on the other end of our outreach. Making customers the center of our strategy requires a total shift in mindset, one that prioritizes quality over quantity, and puts engagement first."

Through a full day of presentations marketers will learn how to engage customers across the sales funnel, from raising awareness to earning loyalty. Themes include the self-informed buyer, integration of digital into physical events, account-based marketing, content strategy and AI-based personalization. Powered by ON24's marketing platform, the virtual summit will be livestreamed beginning at 9:00 a.m. PT and available to attendees on-demand beyond the conference.

"With all the digital tools in the world, we know that nothing matches the power of a one-on-one conversation to build customer relationships and close deals. But, that's really hard to do at scale and back up the results." says Amy Holtzman, VP of Marketing, Splash. "At Splash, we're focused on helping marketers meet this challenge, and it will take the entire martech ecosystem to get there. Today's summit gives business marketers everywhere a valuable guide for making engagement personal and scalable."

The Engagement Marketing Virtual Summit features the following speakers:

• Steve Casey, Principal Analyst, Forrester Research
• Jonathan Tam, Research Director, Demand Creation, SiriusDecisions
• Joe Mandese, founder and CEO, Bid/r; Editor-in-Chief, MediaPost
• Mark Bornstein, VP, Content Strategy, ON24
• Ben Hindman, founder and CEO, Splash
• Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase
• Aaron Dun, VP of Marketing, SnapApp
• David Axler, Head of Market Expansion, Influitive
• James Carbary, Founder, SweetFish Media
• Frances McCutchon, Director of Marketing, PFL
• Helena Chen, Senior Product Marketing Manager, Conversica

Register for the Engagement Marketing Virtual Summit here and follow the conversation on Twitter using the hashtag #engagementmarketing.

About ON24, Inc.
ON24 is on a mission to empower data-driven marketers with the engagement they need to succeed in the digital world. Through the company's engagement marketing platform, over 1,600 businesses, including athenahealth, PwC and Microsoft, deliver 100,000 webinars annually, engaging nearly 20 million prospects, customers and employees for a total of one billion minutes per year. Integrated with all leading marketing automation and CRM platforms, ON24 transforms engagement into behavioral data helping marketers better qualify leads, accelerate sales pipeline and drive revenue. Additional applications for the ON24 technology portfolio include virtual training, talent development and town hall meetings. The company is headquartered in San Francisco with offices in Charlotte, New York City, London, Singapore and Sydney. For more information, visit http://www.on24.com.

SOURCE ON24

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