Omnicom Health Group relaunches CDMiConnect as Patients & Purpose, enhances core patient-centric offering

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Jan 19, 2017, 09:05 ET

NEW YORK, Jan. 19, 2017 /PRNewswire/ -- Omnicom Health Group today announced that it is relaunching CDMiConnect, the patient-dedicated marketing agency, as Patients & Purpose, with several innovative services designed to help clients deepen patient engagement.

"Patients are the ultimate—and in many ways the most important—customers of healthcare," said Ed Wise, CEO of Omnicom Health Group. "With CDMiConnect, we've developed a world-class competency in reaching and communicating with patients. But in evolving to Patients & Purpose, we're taking this to another level."

CDMiConnect brings more than 15 years of specialized patient communications expertise to clients. From data-driven, multichannel campaigns to patient-centric, web destinations, social experiences and companion apps, CDMiConnect has created some of the most strategic and influential patient-focused content today. The Effies, Clio Healthcare, Echo Awards, Lions Health, MM&M and Med Ad News have recognized the company's work.

According to Deb Deaver, Chief Executive Officer of the newly branded entity, Patients & Purpose is a natural evolution for the CDMiConnect brand.

"We find incredible purpose in what we do," said Deaver. "Our clients design and conduct innovative scientific research to create important therapies. But we help patients learn about, understand and take full advantage of this for their health. That's what inspires and motivates us—and why clients come to and stay with us."

Patients & Purpose is formalizing three new offerings to help clients more effectively reach and engage with patients. "One area that's a priority is health literacy," said Deaver. "We can't help people if they don't understand us." With a newly appointed Director of Health Literacy, Patients & Purpose is implementing health literacy protocols—not just for language, but for accessibility and user-experience—across the entire organization.

Patients & Purpose is also offering Co-Creation Labs to drive innovative solutions for clients. Co-Creation Labs bring designers, writers and technologists together with patients, caregivers and clients. "It's changing the ideation process altogether," noted Deaver. "We recently co-created a digital experience to help pediatric rare disease patients, and parents were a real engine behind the idea. When it's released next year, it will be transformational."

The company is also establishing a Patient Advisory Board, with participants representing different conditions and diseases. "We want to bring patients' and caregivers' voices to the table in many more ways," said Deaver. "They offer incredible insight into what's useful and valuable. We've had an informal patient network for years, but now we're establishing a formal Board to inform and guide us."

"We've officially entered the 'Age of the Patient,'" said Wise. "And with Patients & Purpose, Omnicom Health Group is poised to help our clients and patients make the most of what medicine has to offer."

About Omnicom Health Group

Omnicom Health Group (www.omnicomhealthgroup.com) is a global collective of communications companies with more than 3,200 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialized agencies, customized client solutions and collaborations with other Omnicom network agencies. Organized around four customer groups—healthcare professionals; patients; payers; and medical, evidence and regulatory stakeholders—Omnicom Health Group serves more than 100 clients in over 55 offices worldwide.

About Omnicom Group Inc.

Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.

SOURCE Omnicom Health Group