OLO Online Ordering Founder & CEO Noah Glass Elected Chairman of Self-Service Order Interface (SSOI) Work Team

NEW YORK, June 22, 2011 /PRNewswire/ -- OLO Online Ordering, the fastest-growing mobile and online ordering provider for restaurants, today announced that leading restaurant technology providers and hospitality chains have joined forces to make point-of-sale (POS) integration easy for self-service ordering providers implementing mobile ordering, online ordering, kiosk ordering, and/or call-center ordering.

Noah Glass, the Founder & CEO of OLO Online Ordering, was elected to Chair the Self-Service Order Interface (SSOI) [pronounced "soy"] Work Team for the Association for Retail Technology Standards (ARTS) of the National Retail Federation.

The new SSOI Work Team will create an open standard for the interface between POS systems and self-service ordering systems. SSOI will help to reduce the cost for restaurants and retailers to implement self-service ordering programs and make self-service ordering programs less costly to maintain. SSOI will provide restaurants and retailers with greater flexibility in selecting both POS and self-service ordering technology providers.

"For years, restaurants have struggled to integrate self-service ordering programs with their point-of-sale systems," said Jim Melvin, Member of the SSOI Work Team and leading industry expert. "The time has come for an open standard that allows restaurants, retailers, and technology providers to accelerate the pace of innovation and better serve guests," Melvin added.

Glass will serve as the Work Team Chairman, leading a group of top POS firms, technology providers, and hospitality technology executives who will join forces to draft SSOI. "Consumers have come to expect faster, personalized, on-demand experiences through self-service ordering," Glass said. "Restaurants and retailers across the globe can see that self-service ordering is as big of a revolution as the drive-thru window. Self-service ordering is now an imperative. For over six years, OLO has worked to break down barriers to innovation in the hospitality industry. I am honored to be involved with this new effort to create an open standard."

About OLO

Founded by New York City-based entrepreneur Noah Glass in 2005, OLO Online Ordering (www.olo.com) makes it easy for restaurants to tap into the online and mobile commerce revolution. Today, OLO helps over 2,500 restaurant clients improve business results with services to increase same store sales, grow market share, and improve operational efficiency. OLO's clients include Boloco, Cold Stone Creamery, Dallas BBQ, Five Guys Burgers & Fries, Friendly's Ice Cream, and SONIC Drive-In to name a few. OLO has clients in all 50 states, manages over 500,000 user accounts, publishes online menu links to a unique network of over 250 affiliated websites and mobile apps including Google, Citysearch, and Urbanspoon, and serves as the exclusive online ordering provider to export chain restaurant mobile and online ordering menus to GrubHub (www.grubhub.com), the #1 online ordering service in the nation. Learn more at www.olo.com.

SOURCE OLO Online Ordering

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